Azuca, a brand featured on the Forbes 42.0 list of leading cannabis entrepreneurs, is a leader in the fast-acting edibles and beverages marketplace thanks to its lineup of proprietary infusion processes. The innovative processes encapsulate individual molecules of THC and other cannabinoids, making them perfect for edibles and beverages that offer a predictable and controllable experience similar to the high associated with smoking marijuana.

Report Analyzes Data From 14 States With Legal Weed

The 2025 Edibles Premiumization Report from Azuca analyzed cannabis market data from BDSA to give insight into the edibles markets in 14 U.S. markets. The analysis shows that consumers are paying 31% higher original prices and 39% higher sell-through prices (the average price consumers actually pay at retail, after discounts and promotions) for fast-acting gummies compared to other types of weed gummies.

“Fast-acting is no longer a nice-to-have, it’s the defining feature of premium edibles,” Corinne Butler, Azuca’s senior vice president of growth, writes in an exclusive statement about the report. “The data confirms what we see every day: consumers will pay for performance.”

“Premium in cannabis has nothing to do with luxury packaging or hype pricing. It’s about efficacy,” Butler writes. “Consumers are seeking products that work predictably, taste great, and fit their lifestyle, without the guesswork. The fact that they’re paying more for fast-acting formats isn’t a splurge, it’s a signal of trust.”

Fast-Acting Gummies Can Drive 50% Of Brand Sales

The report also reveals that companies with fast-acting gummies in their product lineup ranked at least 100 points higher in BDSA national dollar sales brand rankings than those without. Additionally, the data showed that companies with fast-acting gummies in their lineup generated about 50% of sales from those products. The report also indicates that fast-acting gummies are a loyalty driver, showing that consumers who purchase fast-acting edibles are significantly more likely to purchase again.

Azuca’s infusion technology is used by cannabis edibles and beverage brands across the country. Mike Hennesy, vice president of innovation at leading cannabis gummies company Wana Brands, says that consumers are increasingly seeking out fast-acting products when shopping at dispensaries.

“At Wana, we’ve seen firsthand that fast-acting products aren’t just a trend, they’re becoming a new standard for premium edibles,” Hennesy writes in an email. “Consumers want experiences they can trust, and fast onset is a key part of delivering that.”