Capas Seseña: the shop where Jeff Bezos buys his capes

March 15, 2025

“You wear a cape to make a statement,” says Marcos Seseña, the director of Capas Seseña and the fourth generation of his family to run the boutique and atelier in Madrid. Founded in 1901 by his great-grandfather, Santos Seseña, the company is generally considered to be the world’s most famous producer of what Seseña describes as “the most wonderfully dramatic of all garments”.

A collaboration with Madrid’s Galería Canalejas in the store
A collaboration with Madrid’s Galería Canalejas in the store © Seseña CB

The draw of drama likely explains Seseña’s list of customers. Pablo Picasso was buried in his cape, Federico Fellini bought four, the Russian actor Yul Brynner owned six, while Ernest Hemingway and film stars Ava Gardner and Gary Cooper were also fans. More recent customers include Jeremy Irons, Jeff Bezos, Nicolas Cage and Hillary Clinton. Seseña recalls that to accommodate the former First Lady’s busy schedule, a selection of capes was sent over to her at the American embassy in Madrid; after selecting one, she wore it as she boarded Air Force One. 

The majority of customers buy the capes for their practicality and comfort. “A cape can become a blanket or a shawl,” notes Seseña. “They can also be casual or formal, bohemian or traditional depending on what else you’re wearing, but the silhouette and the way they fall is always so elegant.” The styles remain very popular with the Spanish aristocracy, he notes.

Hillary Clinton at the atelier in the 1990s
Hillary Clinton at the atelier in the 1990s © Seseña CB
Inside the atelier
Inside the atelier © Seseña CB