For nearly a decade, President Trump has promised “energy dominance” — a vague but alluring slogan hinting at a world in which the U.S. is king. A world in which other nations depend on us for their power, ensuring economic prosperity in the form of domestic jobs, cheap gasoline and low electric bills.

The problem is, it’s a breathtaking lie.

As recent events have made abundantly clear, Trump and his allies don’t care about energy dominance. They care about killing renewable energy and helping fossil fuel companies profit. Even if it means higher power costs. Even if it means destroying American jobs. Even if it means ceding the future to China.

All of which is happening. “Energy dominance” is a terrifyingly effective propaganda campaign that demands a robust response from the renewable energy industry, which, like the Democratic Party, has largely failed to meet the moment. Solar and wind companies have instead let Trump’s messaging rule the day, pushing back weakly at best as they scramble for slices of an “energy dominance” pie that will never be theirs.

It’s time for them to start punching back.

Amid a yearlong assault on clean power — including Trump’s “One Big Beautiful Bill,” which slashed federal incentives for solar farms, wind turbines and electric cars — nothing has better exemplified the MAGA Republican Party’s stance toward renewables than an unprecedented, possibly illegal effort to block several massive clean energy projects, including at least one already under construction.

Last month, the Trump administration ordered the Danish company Orsted to stop building Revolution Wind, a $4-billion floating wind farm in the waters off the Rhode Island coast that was already 80% complete. A judge ruled Monday that work can proceed — a win for New Englanders, who stand to pay half a billion dollars per year in higher utility bills and face a higher risk of blackouts if the project doesn’t come online.

Also last month, Trump’s Interior Secretary Doug Burgum reversed the Biden administration’s approval of an Idaho wind project, Lava Ridge. Earlier, he halted construction of Empire Wind off the New York coast, changing course only after Gov. Kathy Hochul reportedly agreed to approve two gas pipelines. Burgum’s agency asked judges last week to cancel approval of offshore wind farms in Maryland and Massachusetts.

Trump’s hatred for wind turbines dates back to his failed effort in the mid-2010s to derail an offshore wind farm that he said would ruin the views from his Scottish golf resort. But he and his accomplices have attacked the solar industry, too.

A worker helps build the Gemini solar project on federal lands outside Las Vegas in January 2023, during the Biden administration.

(Brian van der Brug / Los Angeles Times)

Trump’s appointees have issued directives making it harder for solar and wind companies to qualify for tax credits before they expire, and stalling approvals for renewable energy projects on public and private lands. The U.S. Department of Agriculture gutted a program that provides financial support for farmers who want to lower their energy bills by installing solar panels.

“The days of stupidity are over in the USA!!!” Trump wrote on social media in August.

If climate-friendly energy is stupid, then America’s biggest energy companies are pretty dumb. Solar panels, wind turbines and batteries made up 94% of the nation’s new power capacity last year — a trend driven by the fact that solar and wind are the cheapest sources of new electricity. Even in Texas, renewables are booming.

So how have Trump and friends justified their attacks on clean energy?

In large part by lying.

In that August social media post, Trump claimed that states reliant on wind and solar power “are seeing RECORD BREAKING INCREASES IN ELECTRICITY AND ENERGY COSTS.”

That’s false. Although Californians do pay high electric rates for complex reasons, states with similarly climate-friendly power supplies — such as wind-rich Iowa, Kansas and South Dakota — enjoy some of the country’s cheapest electricity.

Energy Secretary Chris Wright, meanwhile, said in a recent interview that in the absence of batteries, solar panels and wind turbines are essentially “worthless” when the sun isn’t shining and the wind isn’t blowing — rehashing a tired anti-renewables talking point that deliberately ignores the incredible growth of energy storage, driven by rapidly falling battery costs.

Wright — who previously ran a fossil fuel company — is also engaged in the latest climate-denial fad: acknowledging that global warming is real but insisting the consequences aren’t so bad, and that phasing out oil and gas is actually more harmful than replacing them with clean energy. Never mind the bigger wildfires, the harsher droughts, the deadlier heat waves, the rising seas, the deadly air pollution…

To support his lies, Wright handpicked five infamously contrarian researchers who produced a report questioning decades of well-established climate science. Dozens of leading experts quickly uncovered errors.

“The rise of human flourishing over the past two centuries is a story worth celebrating,” Wright said in a written statement alongside the report. “Yet we are told — relentlessly — that the very energy systems that enabled this progress now pose an existential threat.”

Oil, gas and coal did indeed help build today’s society. And now we know they pose an existential threat to society if we keep using them for too much longer.

This shouldn’t be a hard story for renewable energy companies to tell. One European power generator, at least, is doing it well.

Some of the Hywind Tampen floating offshore wind turbines in the North Sea, operated by Equinor, an international energy company based in Norway.

(Ole Jørgen Bratland / Equinor)

In a recent ad for Swedish energy company Vattenfall, actor Samuel L. Jackson stands on a bluff at the edge of a gorgeous sea. He looks out across the water, where wind turbines spin serenely in the distance.

“Mother— wind farms. Loud, ugly, harmful to nature. Who says that?” Jackson asks, shaking his head. “These giants are standing tall against fossil fuels. Rising out of the ocean like a middle finger to CO2.”

The tagline: “We’re working for fossil freedom.”

You’d be hard-pressed to find such punchy, provocative messaging from the U.S. clean energy industry.

When the Trump administration said last month it was making it harder for solar and wind projects to qualify for federal tax credits, for instance, Abigail Ross Hopper — president of the Solar Energy Industries Assn. — urged the Trump administration to “stop the political games, stop punishing businesses, and get serious about how to actually build the power we need right now to meet demand and stay competitive.”

Similarly, when federal officials halted work on Revolution Wind, American Clean Power Assn. Chief Executive Jason Grumet called it “a broken promise to the communities, workers, consumers, and businesses counting on this project.”

“Taking jobs away from American families while raising their energy bills is not leadership,” Grumet said.

Underlying both missives — and the industry’s entire playbook, so far as I’ve seen — is the assumption that clean energy companies are dealing with a normal, good-faith government. That Trump and company aren’t just trying to own the libs and line the pockets of campaign fundraisers. That they truly care about “energy dominance.”

It’s time for solar and wind executives to stop pleading with MAGA Republicans and start telling Americans the real story. That clean energy is cheaper, healthier and just as reliable as fossil fuels. That China is dominating the renewable energy arms race, and we badly need to catch up. That we don’t need coal, and we won’t always need oil and gas, and “energy dominance” is a lie meant to benefit the few at the expense of the many.

That strategy probably won’t pay off in the short term. But in the long term, nothing else will.