On screen:

This video opens in a studio with exposed brick walls, where identifying text appears beside a dark-haired man in a sweater:

Text on screen:

‘Ryan Afari, Principal, The Hillcrest Company.’

Ryan Afari:

Hillcrest is a family venture, and we’ve really grown to become a full-service development firm that’s really focused on building beautiful spaces that can really be a catalyst for the community.

On screen:

Ryan shakes hands with the director. They chat as they make collages at a craft table, then Ryan points to his finished collage. He plays a clapping game with the director.

Ryan Afari:

I think a lot of real estate developers, they’re making decisions on maybe a five-year timeline or a seven-year timeline. Every time I’m looking at a building, I’m thinking about my dad’s grandkids are gonna be running this building one day, hopefully.

On screen:

An older man in a suit sits at the craft table, pointing as he talks.

Ryan Afari:

We really have a pride of ownership that, I think in the long term, always makes financial sense, but maybe in the short term, people fail to really appreciate.

On screen:

The director points around the studio, and Ryan writes the word ‘Reinvention’ on a brick.

Ryan Afari:

What I love about real estate, especially in the city of LA, I love the deal making, I love the artistry, I love the fact that it’s tactile and I actually touch the things that I’m working on. And I love that it takes a whole team to make the dream come true, and I just love being a part of that.

On screen:

He holds up his brick:

Ryan Afari:

If these walls could talk, they would say, “Reinvention.”

On screen:

Text appears over an aerial view of Los Angeles:

Text on screen:

‘If these walls could talk, by J.P. Morgan.’

On screen:

The video ends with a logo over a dark background:

Logo:

J.P.Morgan.

Side note:

Legal disclosures appear beneath a house icon with an equal symbol:

Text on screen:

‘Equal Housing Lender.

Chase, J.P. Morgan, and JPMorganChase are marketing names for certain businesses of JPMorgan Chase & Co. and its affiliates and subsidiaries worldwide (collectively, “JPMC”, “We”, “Our” or “Us”, as the context may require).

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END