• Clinch recently announced an expanded collaboration with Amazon Ads, becoming the first third-party ad serving solution to deliver ads to Amazon Custom Audiences, a capability previously reserved for Amazon’s own platform, enabling more precise, privacy-focused audience targeting across Amazon DSP inventory.

• This marks a significant advancement for advertisers, who now gain deeper access to Amazon’s proprietary consumer behavioral data while maintaining high standards of privacy, streamlining campaign management, and unlocking new, outcome-driven creative optimization capabilities.

• We’ll examine how greater third-party access to Amazon’s advanced advertising solutions influences the company’s long-term investment narrative.

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Owning Amazon.com shares means believing in the company’s ability to maintain its leadership across e-commerce and cloud while managing margin pressures from fierce competition and rising investment needs in AWS. The recent Clinch collaboration opens Amazon’s advertising platform to new third-party innovation, but it does not appear to meaningfully change the near-term heavy reliance on AWS performance as the top catalyst, or the risk from intensifying cost and margin pressures in the cloud segment.

The Buy with Prime announcement, highlighting substantial increases in retailer order value and conversion rates, also reinforces the importance of Amazon’s logistics and fulfillment edge, directly linking back to key catalysts around logistics optimization, efficiency, and scale for revenue and margin growth. Meanwhile, investors should also keep an eye on…

Read the full narrative on Amazon.com (it’s free!)

Amazon.com’s narrative projects $905.9 billion revenue and $111.9 billion earnings by 2028. This requires 10.6% yearly revenue growth and a $41.3 billion earnings increase from $70.6 billion.

Uncover how Amazon.com’s forecasts yield a $266.56 fair value, a 19% upside to its current price.

132 investors in the Simply Wall St Community assessed Amazon’s fair value between US$173.22 and US$272.98. As competition ramps up in cloud and ad tech, this wide range signals just how divergent opinions are on Amazon’s future earnings power. Compare several perspectives to see how investor expectations differ.

Explore 132 other fair value estimates on Amazon.com – why the stock might be worth 23% less than the current price!

Disagree with existing narratives? Create your own in under 3 minutes – extraordinary investment returns rarely come from following the herd.