Under the patronage of His Highness Prince Badr bin Abdullah bin Mohammed bin Farhan Al Saud, Minister of Culture, the SAR 850 million Osoul Private Investment Fund will accelerate high-potential enterprises and expand Saudi Arabia’s global cultural reach

RIYADH, Saudi Arabia, Oct. 2, 2025 /PRNewswire/ — Cultural Assets Group announced the launch of the Osoul Private Investment Fund, valued at SAR 850 million, with financing from the Cultural Development Fund, under the patronage of His Highness Prince Badr bin Abdullah bin Mohammed bin Farhan Al Saud, Minister of Culture of the Kingdom of Saudi Arabia. The Fund is designed to serve as a catalyst for the Kingdom’s cultural and creative ecosystem, strategically investing in visual arts, logistics and exhibitions, cultural retail and fashion, digital content and experience design, interactive visual production and media, and emerging technologies, enabling enterprises to scale, innovate, and expand globally, and emerging technologies, enabling them to scale, innovate, and expand globally.

The announcement was made at the Cultural Investment Conference (CIC) 2025, held under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister. Organized by the Ministry of Culture, the two-day conference at the King Fahd Cultural Center in Riyadh convenes global investors, decision-makers, cultural leaders, government and private-sector representatives, NGOs, cultural entrepreneurs, and creative talents. By channeling investment into key cultural and creative sectors, the Osoul Private Investment Fund aims to accelerate the growth of Saudi Arabia’s cultural and creative economy, drive innovation, empower local talent, and position the Kingdom as a global destination for cultural enterprise and creative excellence.

In addition to unveiling Osoul Private Investment Fund, Cultural Assets Group announced a series of strategic acquisitions and partnerships to strengthen Saudi Arabia’s cultural economy. These include a partnership with Al Madinah Region Development Authority to advance Madinah’s cultural and tourism sectors; the acquisition of Riyadh-based Beyond, specializing in culture, tourism, and heritage project management; the acquisition of Saudi fashion brand The Pop Up to expand cultural retail investments; and the acquisition of Riyadh-based The Stage to enhance community engagement and support the cultural creative sector.

Abdullah AlZamel, Chairman of Cultural Assets Group, added:

“The launch of the Osoul Private Investment Fund, alongside our recent strategic acquisitions and partnerships, reflects our commitment to building a robust cultural ecosystem across the Kingdom. By investing in high-potential enterprises and strengthening cultural infrastructure, including community engagement platforms like The Stage and fashion and heritage leaders like The Pop Up and Beyond, we are ensuring that culture becomes a cornerstone of Saudi Arabia’s diversified economy, creating long-term value for creators, communities, and investors alike.”