Culture Council: The Cannabinoid That Isn’t THC or CBD: What Businesses Can Do to Prepare

June 24, 2025

Cannabigerol (CBG) is not just a compound; it’s a spectral presence. A paracannabinoid. It shows up early in the life of the cannabis plant, before the more famous molecules take shape. It’s there at the beginning, then vanishes, transformed into THC, CBD or CBC. Some say they’ve seen it, felt its presence, some remain skeptical, and most consumers wouldn’t know it was ever there. It barely registers on a certificate of analysis. And yet, wherever phytocannabinoids are found in nature, CBG or something like it tends to haunt the scene.

We’re beginning to see a deeper pattern. CBG-like compounds are turning up in other plants: Helichrysum, cacao, echinacea and black truffles. These aren’t just mimics; they may represent a broader family of bioactive molecules that evolution keeps stumbling across and choosing to keep. Cannabinoid science is overdue for a new taxonomy, one that recognizes these compounds as classes, not single chemicals, with CBG perhaps not as a minor member but as a category-defining origin point.

As researchers, product developers and the public begin to look beyond THC’s highs and CBD’s wellness glow, CBG is emerging as a signal in the noise. Below, we explore where CBG is already making a difference, where it’s headed and what cannabis businesses can do to be prepared.

All major cannabinoids begin life as CBG-A, the acidic precursor to everything else. Often described as the stem cell of the cannabis biosynthetic pathway, enzymes come later to steer it toward intoxication, or something else entirely. CBG is the fork in the road before a plant makes a choice.

CBG won’t get you high. There’s no euphoria or time distortion. In fact, many users say they feel “nothing” until they realize what’s gone: background anxiety, cognitive fog, physical tension. Studies have been relatively small, though, so take these findings with a grain of salt.

It also interacts with alpha-2 adrenergic receptors and 5-HT1A serotonin receptors, with downstream effects on focus, memory and neuroprotection. The same small study linked above even found that it improved verbal recall.