Amazon’s fall Prime Day, also known as Prime Big Deal Days, is officially set for October 7 and 8, but we’re too impatient to wait until then to shop. If you’re like us, we have some good news: Fortunately, the retailer has some early deals you can take advantage of now, especially in beauty.

Whether you’re restocking on a tried-and-true skin care essential or searching for the next viral must-have, we skimmed through hundreds of products across makeup, skin care and hair to round up the best early Prime Day beauty deals you should shop now. Some of which we’ve found at over 50% off, along with major discounts from your favorite beauty brands, including Maybelline, RoC, Shark Beauty and more, that start at just $1.

Ready to get a head start on your Big Deal Days shopping? Don’t wait until the sale to score big — keep reading to discover the best early Amazon Prime Day 2025 beauty deals we’ve found ahead of the event.

Best early Prime Day beauty deals

Because you don’t always need to splurge on a lip product for the perfect pout. Case in point: This lip liner from L.A. Colors, which is discounted at just under a dollar.

From classic nudes to vibrant pinks, thousands of customers say the wet n wild Silk Finish Lipstick is highly pigmented and comfortable for what it’s worth.

If you notice more frizz or breakage after heat styling, you might need to use or upgrade your heat protectant. Grab this under $5 pick from Chi while it is on deal.

This colorful makeup sponge pack includes five sponges to seamlessly blend foundation, blush and more. Over 99,000 customers have given it an average 4.6 rating, so we can trust that it lives up to its claims.

Flyways? This editor-loved styling stick smooths and slicks back stubborn frizz for optimal styling. Read our review here.

If you’re looking for a new trusty mascara, the Maybelline Lash Sensational Sky High Mascara is an Amazon bestseller and Shop TODAY award winner. Even better: It has an average 4.5 rating from over 120,000 customers.

It might look like a lipstick, but it’s actually a targeted under-eye cream. With ingredients like caffeine and retinol, the product should help with dark circles to fine lines.

What sign are you? Show off your zodiac sign with the Tangle Teezer brush above. The brush has a two-tiered tooth technology to prevent breakage while brushing, regardless if the hair is wet or dry.

We’ve previously reviewed the Julep Eyeshadow 101 Crème to Powder Stick, and raved about its easy application, smooth blend and creamy formula. And customers seem to agree!

You’ve heard time and time again to always remove your makeup before bed. And we’ll admit that cleansing our face after a long day is not what we always look forward to, which is where these OG makeup-removing wipes from Neutrogena come in handy.

Your feet deserve a treat. These fuzzy slippers are just as cozy as they look. They even have memory foam padding for extra comfort from heel to toe.

Whether you’re new to makeup or looking to upgrade your makeup brushes, this kit from Real Techniques includes all of the beauty tools to complete an entire makeup look.

This under $15 serum claims to target and reduce hyperpigmentation, including dark spots and acne marks, with high-performing ingredients like retinol and niacinamide.

Lip plumpers can offer a temporary option to achieving fuller lips if you’re unsure about semi-permanent methods. Too Faced says their product offers instant volume upon application.

Although we’re long past summer, SPF application is important year-round. This early deal is in an everyday SPF 50 body lotion for comfortable wear and optimal protection.

This is a face mask you can sleep in, really. Available in four versions, the viral sheet mask addresses hydration to dullness while you sleep.

Curls, listen up! The Ouidad Advanced Climate Control Styling Cream promises weightless, defined and lasting curls that all curl types can enjoy. And it’s currently on sale for 30% off!

K-Beauty is all the rage these past few years, and an Internet favorite pick is Medicube’s Zero Pore Pads 2.0. They contain various AHAs to target pores and texture.

You don’t always need to hit the nail salon for a quality mani. This gel nail polish kit includes 20 different colors to mix and match with, plus other essentials for your next touch-up.

Now that we’re heading into the cooler months, your skin care routine needs extra attention, especially your body. This body serum contains 5% pure urea and amino acids to replenish dryness, loss of firmness and more.

Sure, the idea of applying snail mucin to your skin doesn’t sound appealing. But there’s a reason why thousands of customers recommend this K-Beauty favorite for reducing dryness and dullness — just look at the rave reviews!

Laura Geller is a loved brand by our team and readers, so we were thrilled to see their award-winning Spackle Skin Perfecting Primer on sale. It earned a perfect score during our awards for its glowing finish and performance.

Inside these capsules is an overnight retinol-based serum that is perfectly portioned to apply evenly on the face, neck and décolleté, and most importantly, to keep the product fresh for optimal results.

Light therapy can offer a multitude of benefits, depending on the color. Red light, for instance, can be effective for acne treatment and treating common aging concerns, per our previous coverage. The red light device above can get you started on your light therapy journey.

Who doesn’t love a good deal? Now that we’re heading into the fall season, we’ll need to adjust our skin care routines for the cool weather. Prepare your skin for the cold with this moisturizing facial cream duo on sale for one.

According to the brand, this full-coverage powder foundation offers 24 hours of wear, even against sweat, water and transfer. It’s so good, we gave it a perfect score during our Beauty Awards!

We’ve previously tested the brand and loved the results. So we can imagine their Rosemary Mint set for thin hair is just as impressive.

Nowadays, hair styling tools can be well over $100. The curling iron above offers six settings to perfect your curl, and costs right around $40. We consider that a steal.

We couldn’t believe it either when we spotted this deal. A 3-in-1 one styling tool for 80% off? Run, don’t walk!

This shaving device has an advanced shaving head, per the brand, that moves smoothly around the contours of the body without missing a spot. From the legs to the bikini line, it is suitable for full-body use.

Our team rated the Wavytalk Turblow Pro a perfect score for all that it offers and its price point. From its quiet noise to fast blow dry, it’s a true must-have to have in your rotation.

The Shark multi-styler is currently $100 off its original price point in all variations available. Run, don’t walk!

How we chose

At Shop TODAY, our reporters interview a range of qualified sources and experts to capture a wide scope of perspectives on a given topic. We also make sure that all expert guidance and recommendations are made independently and with no undisclosed financial conflicts of interest. When deciding the best early Prime Day deals over 50% off, we based our picks on bestsellers, editor-tested products and top-rated items.

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