Black Friday is here, and if you’re planning to take advantage of Amazon’s biggest deals of the year, there’s an easy way to stretch your budget before you even check out.

For a limited time, Prime members can get a $250 Amazon gift card instantly upon approval when they open the Prime Visa (see rates and fees).

The gift card is loaded to your Amazon Prime account the moment you’re approved (with no spending requirement), so you can put it to work as you load your cart with Black Friday purchases.

Here’s how to score this offer, and how it can help you save big on Black Friday.

Related: Prime Visa: A must-have for Prime members

Why a $250 Amazon Gift Card (instantly!) is such a big deal right now

The headline feature of this offer is simple: Prime members receive a $250 Amazon gift card instantly upon approval. What makes this such a stellar deal is that there’s no minimum spending requirement, no waiting period and no complicated steps to earn it. If you’re approved, the gift card is automatically loaded to your Amazon Prime account and ready to use.

During the most hectic shopping week of the year, that upfront value is huge. Whether you’re hunting for electronics, home goods, toys, clothing or groceries from Whole Foods Market or Amazon Fresh, that gift card offsets your spending immediately.

Because the Prime Visa is built specifically for Amazon Prime members, the instant $250 offer makes an already strong Amazon rewards card even more valuable. And with Black Friday — when many shoppers turn to Amazon for fast, easy deliveries — the card’s perks become even more useful.

Related: Best time to apply for the Prime Visa based on offer history

What you get with the Prime Visa — and why it’s perfect for Black Friday

While the current offer is strong, the benefits of the Prime Visa go far beyond the welcome bonus. Its ongoing perks make it a solid everyday card, especially if most of your holiday shopping happens on Amazon.

Here’s a quick rundown of what the card offers:

• $250 Amazon Gift Card instantly upon approval, helping you save immediately on Black Friday purchases
• No annual fee (with an eligible Prime membership)
• 5% back at Amazon and Whole Foods Market — especially valuable during Black Friday and Cyber Monday when high-ticket purchases are common
• 2% back at restaurants, gas stations and on local transit and commuting — handy if you’re traveling or shopping for the holidays or grabbing meals on the go
• 1% back on all other purchases — netting you cash back on everything else you buy during the holiday season
• Purchase protection for eligible items — protects eligible new items against accidental damage or theft, a key perk for electronics, appliances or gifts bought during Black Friday
• Redeem your rewards at checkout on Amazon — instantly apply rewards as you shop
• Extended warranty protection — adds extra coverage for discounted Black Friday electronics, small appliances and tech purchases

Who should get the Prime Visa

Not everyone needs another credit card, but for the right shopper, this offer is hard to beat.

Here’s who it makes the most sense for:

• Prime members who regularly shop on Amazon or at Whole Foods Market
• Anyone planning to make significant online purchases during Black Friday
• Shoppers who want immediate value — not a bonus that takes months to earn
• People who want a no-annual-fee card with generous rewards at Amazon

If you have been on the fence about adding the Prime Visa to your wallet, now is an excellent time to apply.

How to become a Prime member (so you can get the card plus a $250 Amazon Gift Card instantly)

To apply for the Prime Visa and get the $250 Amazon gift card, you need an eligible Amazon Prime membership. If you’re not a member yet, now’s a great time to sign up — especially with Black Friday deals happening right now.

Here’s how to get started:

• Start a free 30-day trial: Amazon’s Prime trial gives you all the perks of a full membership for a month at no cost. You’ll still be eligible for the Prime Visa and receive the $250 gift card instantly once approved, making it an easy way to maximize your Black Friday savings. Note: After 30 days, the trial will automatically convert to a paid membership at the standard rate unless you cancel.
• Or, choose a paid membership: Amazon Prime lets you choose a monthly or annual plan. Even if you only plan to shop heavily during the holiday season, the monthly option lets you take full advantage of Black Friday deals while earning rewards on Amazon and Whole Foods purchases.

By signing up for Prime now, you can apply for the Prime Visa, get the $250 Amazon gift card instantly and start taking advantage of exclusive deals and fast shipping.

Related: How to maximize shopping portals for Black Friday deals

Bottom line

Black Friday is here, and the Prime Visa is offering the highest bonus we’ve seen in its history (which was last offered during Prime Day 2025).

New applicants who are Prime members will receive a $250 Amazon gift card instantly upon approval, which means you can use it right away — no minimum spend or waiting period necessary.

Combine that with 5% back on Amazon and Whole Foods purchases, solid everyday rewards and built-in purchase protections, and the Prime Visa becomes an easy win for anyone shopping on Amazon on Black Friday and beyond.

If you’re not a Prime member yet, you can even start a free trial and still qualify for the offer, making it a fast, low-effort way to save big while shopping this holiday season.

Related: The best cards to use for Black Friday shopping

Apply here: Prime Visa