UK-based life insurance provider
Eleos

has secured $3 million in capital from Mercurius Media Capital (MMC), a US-based media-for-equity venture fund. The investment is designed to accelerate Eleos’s brand awareness and customer acquisition across the United States through MMC’s portfolio of national television, digital, and cinema advertising.

Founded in 2022, Eleos launched in the US last year with a term life insurance product underwritten by A-rated insurance carriers. The startup, which plans to add a disability insurance product, raised ~$5 million in venture capital to date.

In addition to media capital, MMC will provide operational support through its ecosystem of partners across creative, AI-driven content, and go-to-market execution.

“Our investment in Eleos Life represents a perfect alignment of innovative technology and strategic storytelling. By bridging the gap between Eleos’s seamless digital platform and our vast network of national TV and cinema assets, we are creating a fast track for their U.S. expansion. We aren’t just investors; we are partners in scaling their visibility across every screen in America.” – Piyush Puri, Founding Partner at MMC.

“This partnership with Mercurius Media Capital isn’t just about funding; it’s about visibility. This investment allows us to tell our story on the biggest screens in the country, ushering in the next era of growth for Eleos in the United States.” – Kiruba Shankar Eswaran, CEO of Eleos Life.