Enter The Blumhouse Horrorverse With Meta’s New Immersive Virtual Experience

May 22, 2025

Some of Blumhouse’s biggest horror hitters, including M3GAN, The Purge, Wolf Man, The Black Phone and more, are part of the upcoming Blumhouse Horrorverse, an immersive virtual horror experience in Meta Horizon.

Launching today, May 22, the horror-themed social experience from Blumhouse, Meta and Brazilian Emmy Award-winning studio ARVORE and Monks lets fans step inside a horror movie and embody iconic villains from franchises made famous by Universal Pictures and the horror masters at Blumhouse, immersing themselves in fear, or becoming someone else’s worst nightmare.

Here’s more from an official press release:

Blumhouse Horrorverse is an immersive locale in Meta Horizon set in a dark, foggy forest, with the imposing edifice of the Blumhouse at its center. The woods are the place to roleplay and socialize with your friends and fellow scare addicts, featuring themed activities and elements based on Blumhouse stories as you explore, such as target practice areas based on The Purge franchise, a Wolf Man mini game, and a screening area for exclusive Blumhouse content.

As you immerse yourself, you’ll discover even more eerie environments throughout the world, inspired by iconic Blumhouse and Universal movies like M3GAN, Wolf Man, The Black Phone, and Happy Death Day. But the true terror begins when you enter the Blumhouse itself, where you can take part in the Survival Lockdown game. Anyone can activate the game by throwing the Lockdown lever, and whoever is in the house will find themselves randomly assigned roles: victim or villain. Victims must work together to locate missing keycards and end the lockdown, while the villain—who can embody fan-favorite characters like M3GAN, Babyface, and more—aims to eliminate each survivor before they escape.

Sarah Malkin, director of Reality Labs Entertainment Content at Meta, has this to say of the launch:

“I’m thrilled to bring Blumhouse Horrorverse to life in Meta Horizon […] This immersive experience lets horror fans interact with iconic Blumhouse movies and monsters. What excites me most is giving audiences more of what they love, and a platform to share their passion with others who feel the same way.”

Fans can RSVP for the world Blumhouse Horrorverse here. The experience will also be available on the web here and via the Meta Horizon mobile app.