It’s About Time 

At Meta, we believe that being at the forefront of innovation means being able to move quickly to adopt new and emerging technologies. Since Meta AI launched in the US in 2023, we’ve seen corners of the world embrace free access to an intelligent and conversational assistant, which has seen rapidly enhanced product experiences. 

It’s taken longer than we would have liked to get our AI technology into the hands of people in Europe as we continue to navigate its complex regulatory system – but we’re glad we’re finally here. Over the coming weeks, we’ll take the first step in making Meta AI’s chat function available in six European languages, with a view to find parity with the US and expand our offering over time. 

Now Available Through the Apps You Know and Love

Having a reliable and intelligent assistant is already proving to be one of the real values that this generation of AI creates – giving everyone an opportunity to have an assistant that people can engage with throughout their daily lives to enhance social experiences and unlock new possibilities. 

To make Meta AI accessible to everyone, we’ll be rolling out Meta AI for free across Europe through the messaging apps people already know and love  – across Facebook, Instagram, WhatsApp and Messenger. To find it, just look for a new blue circle icon – tap on it to find out more and start exploring its potential. 

We’re already seeing people around the world interacting with Meta AI through direct-message functions – with people calling on the assistant throughout their day to ask questions, deep dive on topics of interest, or get help with a ‘how-to’ or a problem that needs solving. The ease of access makes it perfect on-the-go, and intuitive for people already using Meta apps. 

An On-Call Assistant in Your Group Chats 

Conversations with Meta AI are sometimes made for sharing, and you’ll now be able to call on Meta AI in your group chats. Starting on WhatsApp, we’ll see this feature roll out across Messenger and Instagram Direct Messaging soon. 

Just simply type “@MetaAI” followed by your prompt or question in your chosen chat group, and await your reply. Whether you’re planning a group trip, brainstorming dinner ideas, settling an ongoing debate or just looking to add some fun to your chat, Meta AI is your on-call assistant.

Curated Content at Your Fingertips 

No more hopping from tab to tab to find the information or content you need! Meta AI will now make it easier to discover content that is relevant to you and your interests. With an advanced understanding of what you’re looking for, you can now use Meta AI to generate results across a range of content – from reels or posts from your friends and followers. Planning a holiday to Canada and need some inspiration? Simply type “show me Vancouver Island content” and kickstart your wanderlust. 

Our Meta AI chat feature will also include access to information from the web, making it an easy and efficient way to get the information you need all in one place – with added context and conversation. 

The First Step

Looking ahead, it’s our ambition to make AI products available to more people around the world. We’ve continued to add new intelligent functions in the US – including personalisation and memory – as well as extended creative features such as AI Studio to more markets globally. 

We’re excited to see how Meta AI will shape the future of social experiences in Europe.