European Consumers Seek Out Solar, EVs as Energy Prices Surge

March 18, 2026

UK, German Consumers Seek Out Solar, EVs, Heat Pumps Due to Iran War – Bloomberg

Solar panels on the rooftop of a residential house in a suburb of Brighton, UK.Photographer: Chris Ratcliffe/Bloomberg

Consumers in Germany and the UK are growing more curious about rooftop solar and electric vehicles as they seek to shield themselves from surging energy prices resulting from the Iran war.

Early signs are starting to emerge that more people are at least considering the green technologies as alternatives. Octopus Energy, the UK’s biggest energy supplier, said inquiries about home solar were 27% higher than average the week the war started, while German companies also reported a rise in interest. Data on actual sales won’t be available for a few months.

  

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