The U.S. electric vehicle market is entering a more mature — and more challenging — phase. According to new data from Cox Automotive’s Kelley Blue Book, EV sales declined sharply in the first quarter, reflecting the industry’s adjustment to a market no longer supported by federal purchase incentives.

A total of 216,399 EVs were sold in the U.S. during Q1, down 27% year over year and 7.8% from the previous quarter. While the numbers remain lower than a year ago, the quarter-over-quarter drop was less severe than the steep decline seen in late 2025, suggesting the worst of the post-incentive slowdown may be easing.

EV Market Share Holds Steady, But Below Peak Levels

Electric vehicles accounted for 5.8% of all new-vehicle sales in Q1, unchanged from Q4 2025. However, that figure remains well below the market’s recent peak of 10.6% in Q3 2025.

The latest results highlight a major shift in the U.S. EV landscape. Without federal subsidies driving demand, automakers are being forced to compete on pricing, product appeal, and ownership value rather than policy support.

Tesla Model Y Regains Momentum

Despite an overall market slowdown, some automakers managed to post year-over-year gains.

Tesla regained significant market share in Q1, led by strong demand for the Tesla Model Y. The Model Y alone accounted for roughly one-third of all EV sales in the quarter, reinforcing its position as the best-selling electric vehicle in the U.S.

Tesla’s current EV lineup remains heavily centered around the Model 3 and Model Y, but the Model Y’s rebound helped stabilize the broader market.

Toyota, Cadillac, Rivian and Lucid Show Growth

Several brands stood out with positive year-over-year growth, although many started from smaller sales bases.

Toyota, Cadillac, and Lexus all posted gains, with Toyota’s performance especially notable given its long-standing leadership in electrified vehicles.

Meanwhile, EV startups Rivian and Lucid Motors also delivered growth. Lucid’s stronger results were helped by fresh product momentum and improving brand visibility.

Still, the broader picture remains difficult. Many major automakers saw EV sales fall by 60% to 70% or more in Q1 as production plans were scaled back to match softer demand.

Higher Fuel Prices Are Renewing Consumer Interest

Recent volatility in fuel prices, driven in part by tensions in the Middle East, has renewed shopper interest in EVs.

Search activity for electric vehicles has increased across platforms such as Kelley Blue Book and Autotrader. However, analysts caution that stronger online interest does not automatically translate into immediate sales.

Lower Prices and More Used EVs Could Support Recovery

Looking ahead, the U.S. EV market is expected to recover gradually rather than quickly.

New EV prices have been trending lower, and manufacturer incentives remain widely available, helping improve affordability for buyers. In addition, more compact and lower-cost EV models are expected to launch soon, which could broaden appeal.

The used EV market is also becoming more competitive as growing numbers of off-lease vehicles return to dealerships. This expanding supply should improve buyer choice, though it also adds pricing pressure for new models.

While EV market share is likely to rise from current levels, the road back to double-digit adoption in the U.S. is expected to be a slow and steady climb.

[source:Cox Automotive]

Blagojce Krivevski