Amazon’s biggest sale of the year—Amazon Prime Day 2025—is officially on the horizon. The retail giant confirmed that it’ll be launching this year’s Prime Day sale in July, but its specific dates have yet to be released. Assuming the sale follows the same format as years past, Prime members will have 48 hours to take advantage of deals on thousands of items from major brands like Dyson, Apple and Yeti, as well as Amazon’s own devices and products.

Beyond its press release confirming that Prime Day will return in July, the e-tailer has been pretty tight-lipped about what shoppers can expect. But we can make some predictions based on recent years and current shopping trends. Below, we’ve answered the most commonly asked questions about Prime Day 2025 and rounded up some of the best Amazon deals you can take advantage of right now if you’re in the mood to shop early.

What Is Amazon Prime Day?

Amazon Prime Day is a summer sale that was first introduced in 2015. At its start, Prime Day was a single-day event meant to celebrate the company’s 20th anniversary. Since then, the sale has transformed into a two-day annual affair showcasing major discounts on thousands of products. Since 2022, the e-tailer has also hosted an October Prime Day, though that’s not its official name.

When Is Amazon Prime Day 2025?

The official dates for Prime Day 2025 haven’t been released, but we’re predicting the sale to fall sometime in the middle of July. The retailer often hosts Prime Day during the second week of the month, though it has deviated from this pattern in the past.

How Many Times A Year Does Prime Day Take Place?

Technically, there’s only one Prime Day each year. However, for the past three years, Amazon has run a similar savings event in October. In recent years, it has also started running annual says that are open to the general public (not just Prime members) including the Big Spring Sale, Amazon Pet Day and the Summer Beauty Event. Time will tell if Amazon will continue to add to its annual sale schedule.

Is Everything Discounted For Prime Day?

No, Amazon Prime Day isn’t a sitewide sale. That said, you can still find hundreds of thousands of discounts across nearly all product categories from brands like Sony, EltaMD and, of course, Amazon itself. Just keep in mind that you have to be a Prime member to take advantage of the deals.

Is Prime Day Worth It?

The answer to this question largely depends on what you’re shopping for. If you’re in the market for Amazon devices, tech and small appliances, you’ll likely find some great deals over Prime Day. The same goes for beauty and personal care essentials—Amazon has really stepped up its game in these categories over recent years. However, there will inevitably be plenty of lackluster offers mixed in with the good ones. We always recommend checking the price history of an item by using tools like CamelCamelCamel or checking other sites for price comparison before adding it to your cart. Our editors research the price history of every item we feature in our content, so shopping Forbes Vetted Prime Day deals lists is another way to ensure you’re getting a good deal.

The Best Deals On Amazon Right Now

You don’t have to wait for Prime Day to find great deals on Amazon’s site. The e-tailer is known for offering some of the best prices and widest variety of products online all year long. Here are a few offers worth checking out now.