Introduction

Facebook Messenger Statistics: In 2024, Facebook Messenger has more than 1.04 billion active users worldwide, making up 30% of all mobile messaging app users globally. It is the third most popular messaging app and ranks seventh among the top social media platforms. People all over the world use Facebook Messenger to send messages, make video calls, and even play games. Even with other messaging apps competing for attention, Meta’s Facebook Messenger remains one of the most popular platforms.

Facebook Messenger Statistics will look at some interesting facts about Facebook Messenger, such as how many people use it each month, how many messages are sent daily, which country uses it the most, and more.

Editor’s Choice

• Around 1 billion people use Facebook Messenger, which is 12% of the global population.
• Facebook Messenger Statistics stated that over 40 million businesses use Facebook Messenger.
• Facebook Messenger is the 3rd most popular messaging app.
• It’s also the 7th most popular social media platform.
• Every day, Facebook users send over 100 billion messages on Messenger.
• On average, people spend 3 hours and 21 minutes each month using Facebook Messenger.
• Meta’s “Family of Apps,” which includes Facebook Messenger, earned $133 billion in revenue last year.
• Every day, over 100 billion messages are sent through Facebook Messenger.
• Each day, 2.5 million new groups are created on Messenger.
• More than 300,000 bots are operating on Messenger.
• 3 billion people around the world are using Messenger.
• A total of 2.5 billion people use Facebook, Messenger, or both.
• Each day, 260 million new chats start on the app.
• Over 1.3 billion people use Facebook Messenger every month.
• Around 20 billion messages are sent each month between businesses and users on Messenger.
• Facebook Messenger Statistics stated that almost 64% of Facebook users also use Messenger.
• More than two million people download the app from the Apple App Store every month, making it one of the most popular social media apps in the US.
• Marketing messages sent through Messenger usually have an open rate of 70% – 80%.
• About 60 million businesses have sent an estimated 2 billion messages through Facebook Messenger.
• In the last quarter, Facebook had 2.09 billion people using it daily, which is a 5% increase from the previous year.
• The platform had 3.05 billion people using it monthly during the same period.
• Facebook’s official website gets around 22 billion visits each month on average.
• By September 2023, the family of Facebook apps—Instagram, Messenger, and WhatsApp—had a total of 3.14 billion daily users and 3.96 billion monthly users.
• This shows a 7% increase in daily active users and a 6% rise in monthly active users compared to last year.
• Advertisers can reach 1.983 billion Facebook users with ads.

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What is Facebook Messenger?

Facebook Messenger is a messaging app created by Meta, Inc., a company based in the US. It started as Facebook Chat in 2008 and was updated in 2010. In August 2011, the company released separate apps for iOS and Android. In late 2018, they introduced Facebook Portal, a device for making video calls through Messenger. Facebook also launched a website (Messenger.com) and separated the messaging feature from the main Facebook app, so users can either use the website or download the app.

In April 2020, Facebook launched Messenger for Desktop, which works on Windows 10 and macOS. It’s available for download on the Microsoft Store and the App Store.

How Does Facebook Messenger Make Money?

• Facebook Messenger has adjusted to various trends in its category, like adding shopping and payment features, similar to what WeChat and Japan’s LINE have done.
• Messenger makes money mainly through online ads and by helping businesses communicate with their customers on the platform.
• In 2020, Messenger earned about $15 million in-app revenue, but by 2023, the total revenue from the Apple App Store and Google Play Store fell to less than $2 million.
• A survey in August 2023 showed that about 60% of marketers considered Facebook the most trusted social media platform for delivering a good return on investment.
• Messaging apps have become more than just ways to communicate; they offer customer service, brand engagement, and advanced voice and video calling.
• Even though Messenger is part of Meta’s family of apps, it has grown more slowly compared to other Meta platforms.
• The number of Messenger users has stayed at around one billion. At the same time, other apps like WhatsApp (also owned by Meta) and privacy-focused Telegram have continued to grow during the pandemic.
• While its competitors have become stronger in the digital market, Messenger has found its place by linking Facebook users and brands, making it an important tool for Meta.

General Facebook Messenger Statistics

• Facebook Messenger holds about 67.67% of the global instant messaging and VoIP market.
• Over 5 billion people have downloaded the Android version of Facebook Messenger, and more than 100.3 million users have the app on iOS devices.
• The user base is made up of 53.97% men and 46.03% women.
• The biggest age group of users is between 18 and 24, with 233.5 million users worldwide.
• Around 4.1% of Messenger users are aged 65 and older, totaling 43.1 million people.
• Globally, there are 116.7 million Messenger users between 45 and 54 years old and 68.1 million in the 55 to 64 age range.
• There are 199.1 million Messenger users between the ages of 35 and 44.
• Facebook Messenger Statistics stated that almost 7 million of the most active users are aged 25 to 34.
• Only 43.4 million users are in the 13 to 17 age group.
• On average, users spend about 30 minutes per day on Facebook Messenger, which adds up to more than 15 hours each month.
• In 2023, Facebook Messenger had around 931 million monthly active users, making it one of the leading messaging apps globally.
• In the US, there were over 141.22 million monthly active users in 2023, a 2.25% increase from the previous year. This number is expected to grow to 144 million in 2024 and 148 million by 2025.

(Source: vpnalert.com)

• India has the most Facebook Messenger users, with 117 million active users each month in 2023.
• Each month in 2023, over 20 billion messages were sent through Facebook Messenger globally.
• The app is close to reaching 5 billion downloads on the Google Play Store.
• Worldwide, the gender breakdown of Messenger users is 55.2% male and 44.8% female.
• Since its launch, Facebook Messenger has quickly become popular for texting, and the mobile app for iOS and Android also added voice and video calls. The total number of Messenger users is expected to hit 3 billion by the first quarter of 2023.
• Facebook Messenger is now the 3rd most popular messaging app in the world. In the US, it’s called “Messenger.”
• In 2023, Facebook Messenger users shared more than 17 billion photos each month.
• Every minute, around 5 million GIFs are exchanged on the app.
• Facebook Messenger Statistics stated that Facebook Messenger also supports over 150 million video calls.

Global Facebook Messenger Statistics

• Facebook Messenger has about 1 billion users around the world.
• However, we don’t have more specific details because Meta has not released the exact number of monthly active users (MAUs) for Messenger. They have only shared the total number of users across all of Meta’s apps.

(Source: adamconnell.me)

• The closest official data available is that Facebook Messenger has “over a billion” users.
• The next best estimate comes from Facebook Messenger Statistics, which found that Messenger’s total advertising audience is just over 979 million.
• This number is lower than the actual number of active users because ads don’t reach everyone on the app, but it’s still a reliable estimate.
• This means Facebook Messenger reaches over 12% of the global population.
• With about 8 billion people on Earth, Messenger’s 1 billion users represent around 12.5% of the world’s population.
• Remember, not everyone on Earth has internet access. When we only consider the number of internet users worldwide, Facebook Messenger’s reach is more than 18%.
• Facebook Messenger Statistics stated that Facebook Messenger is the 7th most popular social media platform globally.
• Even though Messenger is primarily a messaging app, it is also classified as a social media platform.

(Source: adamconnell.me)

• When ranking social media platforms by the number of monthly active users, Facebook Messenger is in 7th place, just below Facebook, YouTube, WhatsApp, Instagram, TikTok, and WeChat.
• This is impressive since the list includes all kinds of social media sites, not just messaging apps.
• Facebook Messenger is the 3rd most popular mobile messaging app.
• WhatsApp is the top mobile messaging app, with about 2 billion users, followed by WeChat, with over 1.3 billion.
• Facebook Messenger comes in third with 1 billion users.

(Source: adamconnell.me)

• Facebook Messenger is more popular than other messaging apps like Telegram (800 million users), Snapchat (750 million users), and QQ (558 million users).
• As of the first quarter of 2024, Facebook Messenger use has increased by +5.2% compared to the same time last year. However, this doesn’t mean the app is always growing.
• Looking closer at the data, we can see that Messenger’s user numbers have been going up and down.
• Worldwide, Facebook Messenger is the third most popular messaging app. However, it ranks as the top messaging app in 16 countries, including places like the US, Canada, Australia, and New Zealand.
• WhatsApp, Messenger’s main competitor, is the leading messaging app in 63 countries.
• Although Messenger was downloaded 262.53 million times last year, this number has been steadily dropping each year and is much lower than its peak in 2015.

Annual Downloads of Facebook Messenger Statistics

(Source: adamconnell.me)

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Facebook Messenger Traffic Statistics 2024

• To assess how well your website is doing compared to competitors, you should track key measures of user activity.
• In June, messenger.com had 261.22 million visits, with users staying on the site for an average of 18 minutes and 42 seconds per session. However, traffic to messenger.com fell by 8.37% when compared to May.

(Source: sci-tech-today.com)

• To discover new markets, look at where your competitor’s website visitors are located. The largest group of visitors to Messenger.com comes from the Philippines, followed by the United States and Vietnam.

• To easily see where a website’s traffic is coming from and what devices people use, look at the data. On messenger.com, 96.28% of visitors use desktops, while 3.72% access the site from mobile devices.

(Reference: sci-tech-today.com)

(Source: sci-tech-today.com)

• Most visitors to messenger.com arrive directly, making up 90.98% of the traffic. Google.com brings in 3.54% of visitors. After checking out messenger.com, users often go to facebook.com or google.com next.

Facebook Messenger User Statistics

• As of October 2024, Facebook Messenger has 937 million users globally, which is a 4% decrease from the last quarter.
• Facebook Messenger Statistics stated that Messenger’s user count peaked in 2023 at 1.04 billion.
• More than half of Facebook Messenger users are between the ages of 18 and 34.
• Facebook Messenger is the third most popular messaging app in the world, after WhatsApp and WeChat.

(Source: oberlo.com)

• Recent data shows that the number of Facebook Messenger users worldwide has been changing over the past few years.
• In October 2022, there were 976 million users. This dropped by 4.6% in the next quarter, going down to 931 million.
• However, in April 2023, the number increased by 11%, reaching 1.04 billion. This figure stayed steady for the rest of the year.
• At the beginning of 2024, Facebook Messenger had 979 million users, the lowest in four quarters, after a 5.4% drop from October 2023.
• In April 2024, the number rose by 3.1% to 1.01 billion. Since then, the number has been falling each quarter.
• In July, it dropped by 3.3% to 977 million, and another 4% decline in October brought it down to 937 million.

Regional Facebook Messenger Statistics

• Facebook is a widely used platform that connects people around the world with a large number of active users.
• Based on Facebook Messenger data, the platform makes it easy to connect with others locally and globally.
• The release of its smartphone app played a big role in growing its user base. Today, people use Facebook every day to check their feeds.
• The following data shows the number of users in different countries worldwide.

(Reference: sci-tech-today.com)

• As of January 2023, India had the most Facebook Messenger users, with 117.55 million active users.
• Facebook Messenger Statistics stated that Brazil came next with 62.05 million, while Mexico had 57.75 million users.
• Vietnam had 52.65 million, and the Philippines and Thailand had almost the same number, with 52 million and 35.05 million users, respectively.
• Egypt had 32.95 million active users, and Indonesia reached 27.30 million users. The United Kingdom had 26.65 million active users.
• Other countries with significant Facebook Messenger users in 2023 included Colombia (20.45 million), Bangladesh (20.35 million), Italy (17.55 million), Poland (15.80 million), Turkey (15.75 million), Iraq (15.10 million), Germany (14.15 million), Argentina (14.05 million), Algeria (13.60 million), Peru (13.25 million), and Pakistan (11.65 million).

Facebook Messenger Age Group in 2023

(Source: sci-tech-today.com)

According to data from Facebook Messenger’s advertising tools released in April 2023, marketers can target the following groups with ads on the platform:

• 4 million users aged 13 to 17, which makes up 4.2% of Facebook Messenger’s total ad reach.
• 5 million users aged 18 to 24, or 22.6% of the total ad reach.
• 7 million users aged 25 to 34, which is 32.1% of the overall reach.
• 1 million users aged 35 to 44, representing 19.3% of the total ad reach.
• 7 million users aged 45 to 54, making up 11.2% of the reach.
• 1 million users aged 55 to 64, or 6.5% of the total reach.
• 1 million users aged 65 and older, which is 4.1% of the overall ad reach.

Facebook Messenger Engagement Statistics

• Facebook pages usually post about 1.75 times a day on average.
• When looking at the types of posts, photos are the most common, making up 34.3% of all posts. Video posts come next, representing 19.3% of posts. Link posts are also quite popular, accounting for 42.9% of all posts. Status updates are less frequent, making up only 3.5% of posts.
• Facebook Messenger Statistics stated that only 0.26% of a page’s followers interact with its reels. In comparison, 0.24% of followers engage with photo posts, while around 0.30% interact with video posts.
• Link posts receive the least engagement, with just 0.06% of followers interacting with them.
• Here’s a table showing the engagement rates for different types of posts based on total page followers.

Facebook Messenger for Business Statistics

• As of April 2023, Facebook has 2.989 billion active users worldwide every month.
• More than 40 million businesses use Facebook Messenger, and every day, over 2.5 million new groups are started to help people communicate globally.
• Messenger ads have an engagement rate that is 80 times higher than email marketing in 2023.
• Additionally, over 200 million small businesses use Facebook Messenger.

#1. Better Emojis

• Emojis are commonly used to show emotions and add personality to messages. They help explain the meaning behind words. For example, a thumbs-up emoji can replace saying “OK” and still send the same message. Facebook Messenger has more advanced emojis, including animated ones in different sizes, making chatting more fun and interesting. Who hasn’t used emojis in a chat?

#2. More Focus on Technology

• Facebook’s parent company, Meta, is putting more attention on the Metaverse, which will use avatars. Imagine using a 3D version of yourself as an avatar in chats! Facebook is also adding a feature similar to Zoom, where people can join different virtual rooms within one meeting. These rooms can host up to 50 people with no time limits.

#3. Higher Engagement

• These new features—connecting with others for free, voice and video calling, virtual meeting rooms, animated emojis, and future metaverse tools—are increasing engagement on Facebook Messenger. Additionally, with digital marketing, Facebook is helping affiliate marketers earn more passive income, and businesses can reach more customers at no extra cost.

Facebook Messenger Advertising Statistics

• Facebook Messenger Statistics stated that 54% of marketers believe Facebook ads are “very effective” in generating sales, while only 8% think they don’t work well.
• 29% of marketers say Facebook has given their business the best return on investment (ROI) compared to other social media platforms.
• 55% of advertisers on Facebook say video ads get more clicks than other types of content.
• For 42.9% of marketers, the ideal target audience for Facebook ads is over 50,000 users.
• A study by Databox shows the average click-through rate (CTR) for Facebook ads is 1.44% across all industries.

(Source: adamconnell.me)

• The average cost per click (CPC) for Facebook ads is $0.54.
• In Q1 2024, the cost per thousand impressions (CPM) on Facebook ads decreased by 2% from the previous year.
• According to Facebook Messenger Statistics, the average CPM for Facebook ads is $1.12.
• In the US, the average CPM for Facebook ads reached $4.29 in 2024, which is about 3.83 times higher than the global average.
• Facebook Messenger Statistics stated that Facebook’s ad revenue in the US is expected to be $32.55 billion in 2024, showing a 7.2% increase from the previous year.
• Facebook Messenger Statistics found that App Promotion campaigns on Facebook ads have the highest cost per click at $0.32, while Traffic campaigns have the lowest at $0.04.
• The average CPM for Lead campaigns on Facebook ads is $3.36, according to Facebook Messenger Statistics.
• Analysis of 675 B2C companies found that the median return on ad spend (ROAS) for Facebook ads is 1.79.
• Data from 636 B2C companies shows that the median ROAS for Facebook ads is 1.8, which is very close to the previous value.
• Facebook Messenger Statistics found the average cost per action (CPA) for Facebook ads is $19.68.
• The average conversion rate for Facebook ads across industries is 8.95%, with a range between 3.95% and 11.34%, depending on the industry.
• The average cost per lead for Facebook ads is $23.10 across different industries.
• The cost per lead for Facebook ads is highest in the legal services industry at $78.26 and lowest in the real estate industry at $12.43.

 Facebook Messenger in India

(Source: napoleoncat.com)

• In February 2024, there were 383,538,100 Messenger users in India, which is 26.3% of the country’s total population.
• Facebook Messenger Statistics stated that most of these users were men, making up 73.7%.
• The largest group of users was people aged 25 to 34, with 151,200,000 users.
• The biggest difference between men and women was in the 25 to 34 age group, where there were 111,800,000 more men than women.

Artificial Intelligence in Facebook Messenger Statistics

• Facebook has a large user base and lots of data, creating great opportunities for its engineers to try out new ideas, solve problems, and explore AI technology.
• Facebook knows how important AI is. The company has made its custom chip designed for AI models, created a new data center designed for AI, and built a supercomputer with 16,000 GPUs to help with AI research.
• Meta, Facebook’s parent company, has also introduced CM3leon, a new AI tool that can generate images from text.

Here are some interesting facts about Facebook’s AI:

• Over 20% of the posts in a user’s Facebook feed are now recommended by AI from people, groups, or accounts they don’t follow.
• Facebook’s AI model, No Language Left Behind (NLLB-200), can be translated into 200 languages.
• The NLLB-200 translation tool is more than 70% accurate for some languages spoken in India.
• The MMS project has made progress in speech recognition for underused languages, including models for turning speech into text and vice versa in over 1,100 languages.
• Meta’s Research SuperCluster (RSC) supercomputer has 16,000 GPUs and connects 2,000 training systems through a high-speed network, ensuring full bandwidth.
• Over the last ten years, Meta has released more than 1,000 AI models, tools, and data for researchers.

Facebook Messenger Shopping Statistics

• In 2023, 37% of Facebook users are expected to purchase on the platform.
• Social selling is growing quickly, meaning people can buy products directly on social media without going to a separate website.
• Facebook has let brands add products to their profiles and create Facebook Shops for some time now. However, it’s expected that other platforms will soon catch up to Facebook in terms of social selling.

(Source: charleagency.com)

• Facebook Messenger Statistics stated that 19% of shoppers in the US start their product search on Facebook.
• According to eMarketer, 19% of US shoppers begin looking for products on Facebook. Facebook Marketplace has become a popular place to find both second-hand and new products. It connects buyers and sellers, allowing them to chat directly on Facebook Messenger. Buyers can make offers and arrange shipping or pick-up details.

Facebook Messenger Marketing Strategy

A Leader in Social Media Marketing

• Digital marketing is growing fast, and platforms like WhatsApp, Facebook, and Instagram make it easy for businesses to connect with their audience. With so many active users, Facebook offers tools like Messenger to help businesses advertise and promote their products.

Great Customer Service

• If your Facebook account gets locked or you can’t access it, you can quickly submit a request with your ID, and your account will be back within 24 hours.

Advanced Technology

• In the future, Facebook will fully adopt the Metaverse, something other social platforms don’t offer yet. Facebook’s use of new technology is attracting more users every day, helping people stay connected worldwide.

App Integration

• When Facebook bought Instagram, they allowed users to create Instagram accounts using their Facebook login. This means you can create new accounts on both platforms at the same time. You can also share posts, videos, and messages across Facebook and Instagram using just one app.

Easy to Use

• Facebook Messenger has a simple, user-friendly design. You can start messaging someone right from the home screen with no extra steps. Plus, sending messages internationally is completely free!

Facebook Messenger Facts

• Facebook Messenger is one of the most popular messaging apps worldwide, with about 931 million active users in 2023. In the US, there are over 141.22 million monthly active users, which is a 2.25% increase from last year. This number is expected to grow to 144 million in 2024 and 148 million in 2025.
• India has the most Facebook Messenger users, with 117 million active users each month. Globally, over 20 billion messages are expected to be sent via Messenger every month in 2023.
• On the Google Play Store, Facebook Messenger has almost 5 billion downloads. In the US, 55.2% of Messenger users are male, and 44.8% are female.
• The largest group of Messenger users are between the ages of 25 and 34, making up about 2.8% of the total user base. When Facebook first launched Messenger, it became popular because of the text feature, and the addition of voice and video calls made it even more appealing, especially on iOS and Android devices. By the first quarter of 2023, the app was expected to have 3 billion users.
• Facebook Messenger is the third most popular messaging app worldwide. In the US, it is often called “Messenger.”
• Among older users, 4.1% are aged 65 and above, totaling 43.1 million people. Users aged 18 to 24 make up 233.5 million people globally. Additionally, 116.7 million people are between the ages of 45 and 54, and 68.1 million are between 55 and 64.
• There are 199.1 million Messenger users worldwide between the ages of 35 and 44. The most active group is aged 25 to 34, with 332.7 million users. The least active group is between 13 and 17 years old, with only 43.4 million users.
• In 2023, Messenger users are expected to send over 17 billion photos each month. Additionally, 5 million GIFs are sent per minute on the app. Over 150 million video calls are made on Facebook Messenger each month.

Conclusion

Facebook Messenger might be unfamiliar to many online business owners and marketers for advertising, but the platform’s statistics show it’s a valuable, untapped resource. Only a few businesses have successfully used chatbots for marketing.

Even though it doesn’t feature ads, Facebook Messenger remains the second most popular messaging app in the world and the second most downloaded app in the iOS App Store. We have shed enough light on Facebook Messenger Statistics through this article.

Saisuman Revankar

Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career.
With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs.
At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.

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