Like most industries in the North American business ecosystem, the legal cannabis industry is a stronghold of male predominance. As a result, it can be challenging for women to ascend to leadership roles. Consider this: According to a 2023 report, “Diversity, Equity & Inclusion in the Cannabis Industry,” women accounted for 39% of marijuana executives. This is an increase from 23.1% and 12.1% in previous years, respectively. Certainly, that is a positive trend for women in the industry. But where does that leave women cannabis leaders as we kick off Women’s History Month?

Lynn Gefen, chief people and legal officer of TerrAscend, a multistate cannabis operator, feels inspired by the continued momentum of women rising to leadership positions across industries and professions. In fact, she said she has seen the progress firsthand.

“In 2023, women comprised 50.31% of law firm associates, marking the first time they have been the majority in this role,” explained Gefen. “Similarly, women held over 80% of HR management positions. The cannabis industry, with U.S. sales reaching $30 billion, offers a unique space for women to lead, with nearly 40% of executives being female. I am excited to continue to see more and more women excel in the cannabis space, knowing that diversity fuels innovation and progress.”

Women rallying support for one another rather than viewing each other as competitors can play a critical role in ensuring gender parity in terms of pay and opportunities. It’s also essential to acknowledge women’s increasing influence in the entire spectrum.