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A new investment in Amazon by Financial Planning Navigators CORP reflects the e-commerce giant’s continued appeal to institutional investors.SeattleToday

Financial Planning Navigators CORP bought a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) during the 4th quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor bought 3,506 shares of the e-commerce giant’s stock, valued at approximately $809,000.

Why it matters

Amazon.com is one of the most widely held and influential stocks in the market, with its performance often seen as a bellwether for the broader technology and retail sectors. This new investment by Financial Planning Navigators CORP reflects the firm’s belief in Amazon’s continued growth potential.

The details

The filing shows that Financial Planning Navigators CORP now owns 0.4% of Amazon’s outstanding shares, making it the 25th largest position in the firm’s portfolio. Several other major hedge funds and institutional investors also increased their Amazon holdings during the fourth quarter, including Brighton Jones LLC, Revolve Wealth Partners LLC, and Bank Pictet & Cie Europe AG.

• Financial Planning Navigators CORP bought the 3,506 Amazon shares during the 4th quarter of 2025.