Fire TV Stick 4K Select deal: Save $15 at Amazon

January 16, 2026

It’s the fastest 4K stick you can find for under $40.

By

Tabitha Britt

on

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Amazon fire stick against a pink and purple background.

Essential 4K streaming and AI search, now just $24.99.
Credit: Mashable Photo Composite | Amazon

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SAVE 38%: As of Jan. 16, the Fire TV Stick 4K Select is on sale for $24.99 at Amazon, down from $39.99. That’s a 38% discount, or $15 in savings.

$24.99
at Amazon

$39.99
Save $15.00

If you’re still using a regular TV that isn’t exactly “smart,” or if your current setup is just painfully slow, this is the easiest way to fix it.

As of Jan. 16, the Fire TV Stick 4K Select is on sale for $24.99 at Amazon, down from $39.99. That’s a 38% discount, or $15 in savings.

What makes this “Select” model different is that it runs on a leaner operating system. It’s designed to be fast without needing massive specs, and it currently holds the title for the fastest 4K stick you can find for under $40 (according to Amazon). It also features AI-powered search, which is great for indecisive or passive viewers. Just ask Alexa to find something to watch instead of scrolling through endless menus.

You’ll get the standard 4K Ultra HD with HDR10+ support, plus access to several streaming platforms, like Netflix, Hulu, Prime Video, and Disney+. It even supports cloud gaming through Xbox Game Pass, so you can play titles like Hogwarts Legacy directly on your TV without actually owning a console.

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It’s small enough to hide behind your TV and setup takes about two minutes — just plug it in and connect to your WiFi.

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Tabitha Britt

Freelance Writer

Tabitha Britt is a freelance writer and editor. Aside from reviewing dating apps and sex toys for Mashable, Tabitha is also the founding editor-in-chief of DO YOU ENDO — a digital magazine by individuals with endometriosis, for individuals with endometriosis. She has a Master’s degree in Creative Publishing and Critical Journalism from The New School of Social Research and is a grad of Sextech School. You can find more of her work in various online pubs, including National Geographic, Insider, Kinkly, and others.