From NA Bevs to Cannabis: BevNET Live Explores the New Beverage Playbook

April 25, 2025



BevNET Live Summer 2025

As the beverage industry rapidly evolves, professionals from across the sector will converge at BevNET Live in New York City on June 11+12, 2025 to explore the future of the industry and uncover new business opportunities. Produced by BevNET, the publisher of Brewbound.com, this two-day event will gather key players from the beer, non-alcoholic (NA) beverage, ready-to-drink (RTD) spirits, and cannabis beverage sectors.

Now in its second decade, BevNET Live has become a trusted destination for founders, operators, and beverage executives looking to grow their brands, discover new trends, and build meaningful connections. Whether you’re looking to expand your beer offerings, enter the non-alcoholic space, or explore the cannabis beverage market, this is the place to gain insights and explore new possibilities.

What to Expect at BevNET Live NYC:

  • Gain Insights from Industry Leaders: Learn from executives and innovators who are leading the way in shaping the future of beverages, including Chobani, Polar Beverages, Guayaki Yerba Mate, and De Soi.
  • Explore Emerging Trends: Discover the next big moves in NA beverages, RTD spirits, and cannabis drinks, and learn how they are impacting the broader beverage market.
  • Sample New Products: Get an exclusive look at cutting-edge products that are influencing the future of beverages.
  • Build Key Partnerships: Network with top brands and retailers, including Athletic Brewing, Asahi, Whole Foods Market, and Circle K.
  • Actionable Takeaways: Participate in talks and workshops that provide practical insights for immediate application to your business.

Featured speakers include:

  • Ralph Crowley, CEO of Polar Beverages – Scaling production and distribution to $1B.
  • Scout Brisson, President of De Soi – Scaling an NA brand to 5,000 retail doors.
  • John Frost, Chief Customer Officer at Chobani – Expanding retail partnerships and brand presence.
  • Megan Klein, Founder of Little Saints – Pioneering mushroom-powered non-alcoholic cocktails.
  • Sally Lyons Wyatt, EVP of Circana – Leading global consumer insights on retail trends.
  • Kurt Fraschetti, Head of North American Merchandising, Circle K – A key voice in shaping the future of beverage in convenience.

Early registration pricing ends today, Friday 4/25. Register before the weekend to save >>

BevNET Live will take place at The Metropolitan Pavilion, located at 125 W. 18th St, New York, NY 10011.


About BevNET Live

BevNET Live is the premiere event for beverage brands, distributors, service providers, retailers and investors to discuss what’s next for the industry. With the industry’s foremost speakers and the New Beverage Showdown, BevNET Live attracts hundreds of brands to each event.

 

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