The Federal Trade Commission (FTC) is taking legal action against Click Profit, accusing the company of running a multi-million dollar e-commerce scam on Amazon (NASDAQ:AMZN).

Led by Craig Emslie and Patrick McGeoghean, Click Profit promised investors a passive income stream, claiming they would set up and manage profitable online stores using AI technology. People paid up to $75,000 upfront, plus $10,000 or more for inventory, expecting big returns.

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But according to the FTC, those promises never panned out. Many stores made little to no money, and Amazon ended up shutting down 95% of them for breaking its seller policies.

Click Profit’s marketing leaned heavily on hype, with TikTok ads featuring Warren Buffett (Trades, Portfolio)’s image and stacks of cash. The FTC says it was all smoke and mirrors, with the company taking money upfront and delivering almost nothing in return, leaving investors with empty pockets.

This article first appeared on GuruFocus.