Gasgoo Munich- GAC Group and Haier Group officially inked a strategic cooperation framework agreement in Qingdao on April 10. The two giants aim to leverage their respective strengths in intelligent manufacturing, technological innovation, and industrial ecosystems to explore new paradigms in “people-vehicle-home” connectivity. The partnership is set to inject fresh momentum into the high-quality development of China’s manufacturing sector.

Under the agreement, the companies will seize this opportunity to deepen collaboration in areas such as the “people-vehicle-home” smart ecosystem and the broader automotive industry landscape. Moving forward, GAC and Haier plan to jointly build a more competitive ecosystem of smart products and services. The goal is to deliver a premium intelligent experience for users and support the high-quality evolution of China’s automotive industry.

Image Source: GAC Group

On the technology front, GAC Group is leveraging its AI large model platform, the Xingling electronic and electrical architecture, and connected big data platforms. These tools are driving the rapid optimization of advanced driver-assistance systems and smart cockpits, aiming to elevate the overall product experience and accelerate the automaker’s transformation into a technology-driven enterprise.

As a global leader in solutions for quality living and digital transformation, Haier Group has established a deep presence across smart homes, healthcare, the digital economy, robotics, new energy, and the automotive industry ecosystem.

This alliance represents a significant move by both companies to deepen ecological cooperation in line with industry trends. By combining GAC’s core strengths in vehicle manufacturing and R&D with Haier’s leadership in smart homes and automotive user ecosystems, the partners aim to break down industry barriers. The result will be a deeply integrated “people-vehicle-home” ecosystem, driving the automotive sector’s transformation toward greater intelligence and ecological integration.

GAC and Haier will establish an efficient mechanism to advance their strategic partnership, ensuring that key projects are implemented quickly and effectively. The collaboration is designed to achieve resource sharing, complementary advantages, and mutual benefits.