GameSquare Joins Bit Digital in Ethereum Treasury Wave: Announces $100M Plan

TL;DR

• GameSquare is rolling out a phased $100 million Ethereum treasury strategy, partnering with DeFi specialist Dialectic’s Medici platform to target 8–14% annual yields on ETH, stablecoins, and NFTs.
• The plan kicks off with an $8 million underwritten public offering of 8.42 million shares at $0.95 each, funding the first ETH tranche while keeping ample working capital.
• By joining Bit Digital and GameStop in swapping traditional reserves for ETH, the company cements its evolution from eSports/media into a hybrid finance-tech firm.
  

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Nasdaq-listed GameSquare Holdings is diving headfirst into the corporate Ethereum treasury boom, unveiling an ambitious $100 million ETH allocation plan. In the wake of Bit Digital’s daring shift from Bitcoin to Ethereum, GameSquare is gathering new funds and high-quality DeFi partnerships to turn its balance sheet into a source of income.

Public Offering Kickstarts ETH Mission

To fund its Ethereum strategy, GameSquare priced an underwritten offering of 8,421,054 common shares at $0.95 each, aiming to raise roughly $8 million. The raising, led by Lucid Capital Markets, closes around July 9, 2025. GameSquare also provided underwriters with a 45-day option to buy up to 1,263,157 extra shares at the same price, less any discounts. Proceeds will fuel the first tranche of its ETH treasury while preserving ample working capital for daily operations.

Ambitious $100M Allocation Backed by DeFi Expertise

GameSquare’s board approved a gradual investment of up to $100 million in Ethereum, marking its first significant move into DeFi. Through a strategic alliance with crypto-native firm Dialectic, the company will leverage the Medici platform, an algorithmic yield optimizer combining machine learning, automated rebalancing, and multi-layered risk controls.

GameSquare aims for yearly returns between 8% and 14%, which is a significant improvement compared to Ethereum’s usual staking yields of 3% to 4%. The approach might also include stablecoins and NFTs to spread out risk and enhance potential gains.

Riding the Institutional ETH Treasury Tide

Ethereum is quickly becoming the corporate equivalent of Bitcoin’s role as a treasury. Bit Digital recently dumped all of its Bitcoin for ETH staking, and GameStop followed suit with its own ETH acquisition.

GameSquare’s entry marks a deeper commitment, signaling confidence that Ethereum’s evolving on-chain economy can serve as a productive reserve asset. For public companies, ETH treasuries are no longer a fringe play but a strategic lever for both yield and exposure to Web3 growth.

Investors rewarded GameSquare’s announcement with an immediate stock surge, reflecting excitement over the firm’s next-gen capital strategy. The move showcases GameSquare’s transition from eSports and digital media into a hybrid finance-tech enterprise.