Geely Auto Group VP Li Chuanhai: Industry Homogenization Not Particularly Severe
May 29, 2026
Gasgoo Munich- Li Chuanhai, vice president of Geely Auto Group, rejected the idea of industry homogenization on May 29. “Some say the sector is severely homogenized. I disagree,” he said at the Future Auto Pioneer Conference.
AI technology offers vast possibilities for the auto industry. Breakthroughs remain possible, from future cabins acting as portals to fully autonomous driving.

Photo source: Gasgoo
Top AI talent largely joins large language model companies. Traditional automakers struggle to compete in hiring. Geely’s solution is “ecosystem co-creation.” The company partners with StepFun and Ecarx to advance full-domain AI. This leverages a broader ecosystem to build talent density.
Geely rejects the view that the industry is hitting a technological ceiling. The car is the fastest vessel for “embodied intelligence.” As Level 3 and Level 4 autonomy expands, AI will shift from “driving” to “serving.” Future cabins will phase out standalone apps. Super-intelligent agents will directly connect services.
Systematic innovation relies on three elements: investment, ecosystem synergy, and talent density. Geely Auto Group has implemented a long-term AI strategy. The company sustains investment and fosters collaboration. It aggregates talent to build the world’s only smart vehicle computing alliance.
China will become a true automotive powerhouse when more brands establish global roots. Li added that the world must rely on Chinese technology and standards.
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