Golden State Equity Partners grew its stake in Amazon.com, Inc. (NASDAQ:AMZN – Free Report) by 9.2% in the 4th quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 63,350 shares of the e-commerce giant’s stock after purchasing an additional 5,331 shares during the quarter. Amazon.com comprises about 2.4% of Golden State Equity Partners’ holdings, making the stock its 5th biggest holding. Golden State Equity Partners’ holdings in Amazon.com were worth $14,623,000 as of its most recent filing with the Securities and Exchange Commission.

Other institutional investors have also added to or reduced their stakes in the company. Fairway Wealth LLC increased its stake in shares of Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after acquiring an additional 60 shares in the last quarter. Sellwood Investment Partners LLC bought a new position in shares of Amazon.com in the 3rd quarter worth about $27,000. Bridge Generations Wealth Management LLC increased its stake in shares of Amazon.com by 2,330.0% in the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after acquiring an additional 233 shares in the last quarter. Cooksen Wealth LLC increased its stake in shares of Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after acquiring an additional 47 shares in the last quarter. Finally, Harbor Investment Advisory LLC increased its stake in shares of Amazon.com by 2.4% in the 4th quarter. Harbor Investment Advisory LLC now owns 309,697 shares of the e-commerce giant’s stock worth $71,000 after acquiring an additional 7,329 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street analysts raised earnings expectations and price targets, citing strong grocery delivery and AWS/cloud growth. Amazon (AMZN) Stock: Wall Street Analysts Raise Targets on Grocery Delivery and Cloud Expansion
• Positive Sentiment: Amazon continues to lean into AI, including a shift toward an AI-powered Alexa shopping assistant and broader agentic commerce ambitions, which supports the growth narrative. Amazon Unveils AI Search Overhaul To Defend Online Shopping Dominance
• Positive Sentiment: Technical coverage noted Amazon remains above a key breakout level, suggesting the stock’s chart trend is still constructive. Amazon Holds Breakout Above $252
• Positive Sentiment: Investor interest remains strong, with reports highlighting bullish commentary from prominent funds and analysts, plus added attention from high-profile holders. Trump went big on tech stocks in first quarter of 2026, new filings show
• Neutral Sentiment: Amazon remains a major focus of market commentary because of its AI spending, cloud expansion, and growing role in digital advertising, but these articles are mostly thematic rather than immediate stock-moving catalysts.

Insider Activity at Amazon.com

In other news, Director Jonathan Rubinstein sold 3,706 shares of Amazon.com stock in a transaction that occurred on Thursday, April 30th. The shares were sold at an average price of $273.02, for a total value of $1,011,812.12. Following the completion of the sale, the director directly owned 74,948 shares in the company, valued at $20,462,302.96. The trade was a 4.71% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 27,500 shares of Amazon.com stock in a transaction that occurred on Monday, May 4th. The stock was sold at an average price of $275.00, for a total transaction of $7,562,500.00. Following the completion of the sale, the chief executive officer owned 471,361 shares of the company’s stock, valued at $129,624,275. This represents a 5.51% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 190,593 shares of company stock valued at $46,081,241. Insiders own 8.90% of the company’s stock.

Wall Street Analysts Forecast Growth

Several research analysts recently issued reports on AMZN shares. Piper Sandler reiterated an “overweight” rating and issued a $315.00 price target (up from $260.00) on shares of Amazon.com in a research note on Thursday, April 30th. Wells Fargo & Company reiterated an “overweight” rating and issued a $313.00 price target (up from $307.00) on shares of Amazon.com in a research note on Thursday, April 30th. Susquehanna reiterated a “positive” rating and issued a $325.00 price target (up from $300.00) on shares of Amazon.com in a research note on Thursday, April 30th. President Capital decreased their price target on shares of Amazon.com from $320.00 to $296.00 and set a “buy” rating for the company in a research note on Tuesday, February 10th. Finally, Roth Mkm increased their price target on shares of Amazon.com from $285.00 to $300.00 and gave the stock a “buy” rating in a research note on Thursday, April 30th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have issued a Hold rating to the stock. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $312.52.