Head’s up, parents! We found Memorial Day deals on baby essentials, up to 75% off

May 23, 2025

May is flying by and Memorial Day will be here before we know it. For those in charge of shopping for the family, the federal holiday marks an exciting time — it brings some of the most major sales of the year.

Experts previously told Shop TODAY that Memorial Day is one of the best times to score the biggest deals on mattresses, but savvy shoppers know the holiday sparks sales to check off just about everything on your shopping list, including all of your baby gear needs.

That said, we know that babies operate on their own timelines, and the good news is that you don’t have to wait a whole month to score savings — we’re already spotting discounts and deals drop at major retailers like Target, Walmart, Amazon and more. Ahead of Memorial Day, shop the best baby deals we’re seeing below.

What baby gear to shop during Memorial Day weekend

While you can expect to see discounts in many departments, deals on higher-priced items are highly anticipated in the sales, so it’s a great time to grab a car seat or stroller if you’ve been holding out. The month of May is also an opportune moment to score savings on lightweight clothing, household baby essentials, toys and more, which we’ll be keeping track of as we count down to the big weekend.

Early Memorial Day baby deals at Target

No more commandeering precious counter space with pacifiers or knocking bottles down! This bottle drying rack gives all of baby’s accessories a dedicated home to dry off, and it folds down to save space when not in use.

There never seem to be enough fresh cloths when you need them, so grabbing a few extras while they’re on sale is a smart call. These machine-washable, 100% cotton ones are up to test of any mess.

Teething is no fun — for baby or parent. But with these cute, fruit-themed teethers, you can soothe the little one’s discomfort and give them a satisfying chewing experience. They’re also freezer-safe and feature different textures for them to discover.

Non-toxic and BPA-free, this set of 20 toys includes squishy baby blocks, stacking rings, sensory balls, and a pull-string sensory toy that are perfect for little ones up to one year. Per the brand, they’re easy to clean with a wipe or a rinse and they’ll help baby develop fine motor skills.

This baby bassinet has six adjustable heights from 22 to 27 inches, so you can adjust to the perfect height for bedside use. According to the brand, it’s designed to adapt to your growing baby’s needs, functioning as a crib and bedside bassinet for babies ages 0-6 months and as a diaper changing table for 6-12 months.

Early Memorial Day baby deals at Walmart

This bestselling formula treats mild to severe rashes, immediately soothing baby’s bum and preventing future diaper rashes, per the brand. This tube is perfectly sized to throw in your diaper bag and use as needed.

Any parent will you tell you that you can never have too many onesies. Luckily, we found a discount on this 6-pack of 100% ribbed cotton bodysuits with convenient snaps right now.

Who doesn’t love bath time? A whole host of friendly sea creatures can join in on the fun with this toy set that will capture baby’s attention and fuel their love for the ocean and its animals.

Prepare for baby’s arrival with this car seat that promises to be easy to install, highly protective and cozy enough for babies and kids of all sizes, from newborns to 10-year olds.

Featuring five swing speeds and three timer functions, rock-a-bye baby has never been easier than with this cradling electric swing. One reviewer writes that it “flawlessly replicates a parent’s movement, lulling our toddler to sleep with ease.”

Early Memorial Day baby deals at Amazon

Absorb moisture on baby’s sensitive skin after the bath or in between changes with this powder. According to the brand, it’s made with naturally derived cornstarch, aloe and vitamin E to keep skin soothed and dry.

Caring for babies isn’t always glamorous. That’s why this tool, which has earned a 4.8-star average rating from over 24,000 Amazon customers, is a lifesaver. It can help get out any boogers, wax, dirt and more from baby’s nose, ears and fingernails to keep them comfortable and clean.

Messes are inevitable, so you might as well be prepared for the next one. This bestselling stain treater spray is beloved for tackling not only baby-induced accidents, but any spills, leaks or other common messes you might encounter in your day-to-day, so keeping one on you at all times is a good move.

This portable fan will be a lifesaver for babies and parents alike come summer, when you’ll want to wrap it around your stroller, crib, car seats and more to keep cool wherever you go. It’s battery-powered and designed with very small gaps to cover the blades, so that air can get through but curious babies’ fingers can’t.

With over 100,000 total ratings, it’s no surprise this no-touch thermometer is an Amazon No. 1 bestseller. According to the brand, the tool has been clinically tested for accuracy, has an ergonomic design for easy handling and can read temperatures on the forehead as well as take room temperatures.

Designed for ages 3 months to 5 years, this 4-in-1 activity learning toy promises to keep them entertained with songs, lights, motion and more. Just look at that sweet face!

More Memorial Day baby deals

This cream is an everyday staple in my sisters’ homes. They use this on all of their daughters’ skin after their baths, and they always feel so smooth. It’s super creamy and doesn’t irritate their skin in any way.

Right now, the brand is having a 20% off sitewide sale, no code required!

We all know kids have an enviable amount of energy, so they need clothes that can handle all that running, jumping and play. According to the brand, these T-shirts are extremely durable and are designed with a looser fit, promoting easier movement for your kiddo.

And as part of the brand’s Memorial Day sale, you can score 15% off sitewide on orders of $75+ with the code MEMORIAL15 through May 27th.

Meals don’t have to be messy when you have kids. Use this setup to ensure their food stays on the table and not the floor. Editor Rebecca Brown has this and is a huge fan. “Everything’s super easy to rinse off after (messy) meals, and the bib never tangles when I’m fastening in a rush.”

Nothing beats a hands-free way to carry around your little one. When you can’t chase them around any longer, use this baby carrier to hold your infant in a comfortable way for both parent and baby! According to the brand, it features a hip-healthy carrying design, a UPF 50+ sun shade, integrated lumbar support, magnetic buckles and more.

Make sure to use code MDW20 to get 20%, plus select items sitewide! Hurry, the offer ends on May 26.

This is the diaper bag the mom’s in my family depend on to carry all of their baby essentials, from extra diapers to wipes to extra clothes and so much more. It’s designed with a built-in trolley sleeve, an insulated bottle holder and plenty of pockets to keep you organized.

During the brand’s Long Weekend Event, you can score 20% off up to $200 spent, 25% off of $200+ spent and 30% off $350+ spent.

If you’re a parent, you know how important your child’s sleep. It all starts with a quality crib. We think this one from Newton is a great choice for its breathable and soft design and firm feel to help promote your little one’s musculoskeletal development, per the brand.

Ahead of the holiday weekend, Chicos is offering 25% off of selection car seats through May 26. We’re liking this option for its long list of great features, including an easy-adjust handle, easy-to-clean seats, a construction that accommodates your little one’s growth and so much more.

How we chose

The Shop TODAY editors and writers search the internet to find the best baby products and sales out there. We also use our own personal experiences with products and brands to make shopping easier for our readers.