Amazon.com, Inc. (NASDAQ:AMZN) is one of the best major stocks to invest in right now. Wolfe Research lowered the price target on Amazon.com, Inc. (NASDAQ:AMZN) to $275 from $305 on January 5 and maintained an Outperform rating on the shares.

Amazon.com, Inc. (NASDAQ:AMZN) also received a rating update from Evercore ISI on January 4, with the firm assigning the stock a Buy rating with a price target of $335. The rating update was based on a “deep-dive analysis” of the company’s AI-powered shopping assistant Rufus, as the firm expects agentic commerce and Rufus to boost the company’s sales. While the firm acknowledged that agentic commerce isn’t completely ready at present, it also stated that it is “coming very soon”, and one of the earliest places it is expected to materialize is at Amazon.

Evercore anticipates agentic commerce to expand Amazon.com, Inc.’s (NASDAQ:AMZN) advertising revenue by as much as $4 billion or 3.0% by 2028, and also stated that it could result in a considerable increase in the company’s total addressable market (TAM). In this backdrop, Amazon.com, Inc.’s (NASDAQ:AMZN) retail GMV is projected to grow by $56 billion or 4.4% by 2028 because of Rufus and agentic commerce.

Amazon.com, Inc. (NASDAQ:AMZN) is a multinational technology company that provides online retail shopping services. It operates through the North America, International, and Amazon Web Services (AWS) segments. Its AWS segment covers global sales of storage, computers, databases, and other services for government agencies, academic institutions, startups, and enterprises.

While we acknowledge the potential of AMZN as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.