KALAMAZOO, Mich. — As many celebrated Easter, AAA drew attention to another holiday: 4/20, known as the cannabis holiday.

According to a new study by AAA, this day could pose high stakes on the road.

The auto club issued a new warning this week, calling April 20 a “high stakes” day on the roads after a recent AAA study found nearly 85% of cannabis users admit to driving the same day they consume weed, and 53% said they’ve consumed it an hour or less before getting behind the wheel.

“Regardless of whether cannabis is legal or prescribed, driving under the influence of the drug is illegal and extremely dangerous,” said Adrienne Woodland, spokesperson for AAA – The Auto Club Group. “When you drive high, your reflexes, focus, and decision-making can all go up in smoke.”

In Kalamazoo, co-owners of local dispensary Only Alien say they don’t think the holiday sparks a need for heightened concern.

“As far as driving and being safe goes, that’s something that we’re very conscious of,” said Gabe Barham, who co-owns Only Alien.

Owners describe Only Alien as more than just a place to buy locally grown cannabis. It’s also a social lounge, where customers can stay, relax, and smoke on site—legally, they said.

“Mostly the people that come in here, they just bring their computer, kind of like a coffee shop,” said co-owner Marty Webber. “They’ll sit down, maybe smoke a little bit, and just relax for a while. We don’t have a time limit,” Webber added. “So if they do smoke, they’re encouraged just to hang out.”

Because consumption happens on-site, both Barham and Webber said they have the pleasure of interacting with the cannabis community and said they’ve never noticed an issue.

“We’ve had zero incidents,” said Barham. “We’ve had no complaints or problems with police or in the community.”

To help reinforce safe habits, Only Alien does keep pamphlets in-store reminding customers not to drive under the influence.

Barham told News Channel 3 he has seen customers taking Ubers and taxis, or catching rides with friends.

Still, AAA says the data points to a concerning trend. In addition to a high percentage of users admitting to driving after consumption, nearly 47% of them believe cannabis either has no effect on their driving—or even makes them drive better.

AAA’s Woodland strongly disagrees: “The road requires clear heads, not clouded minds.”

AAA is now urging cannabis brands and dispensaries to use their influence to encourage safe driving. The study found more than a third of cannabis users would trust safety messaging if it came from within the industry itself.

“We definitely want to point out that it is against the law to be under the influence and drive,” said Webber.