How Amazon’s Rufus is testing ads in AI chat—and what brands need to know to reach shopper - Stock Watch Index

How Amazon’s Rufus is testing ads in AI chat—and what brands need to know to reach shopper

November 19, 2025

By

Garett Sloane

November 19, 2025 10:00 AM

How Amazon’s Rufus is testing ads in AI chat—and what brands need to know to reach shoppers

By

Garett Sloane

How Amazon’s Rufus is testing ads in AI chat—and what brands need to know to reach shoppers

Raja Rajamannar reflects on his Mastercard career, the industry and what he’s doing next

BD

By

Brandon Doerrer

Raja Rajamannar reflects on his Mastercard career, the industry and what he’s doing next

Longtime creative executive Ciro Sarmiento opens his own agency, First Rodeo

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By

Ewan Larkin

Longtime creative executive Ciro Sarmiento opens his own agency, First Rodeo

Why three former Cashmere execs launched a consultancy instead of another agency

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By

Brian Bonilla

Why three former Cashmere execs launched a consultancy instead of another agency

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