How Recent Developments Are Reshaping the Target Investment Story

November 14, 2025

The consensus analyst price target for Target has slipped slightly, moving from $101.36 to $100.70 per share. Expectations for the company’s near-term value have been gently revised downward. This adjustment follows recent analysis reflecting both optimism about management changes and operational improvements, as well as continued uncertainty stemming from ongoing challenges. Stay tuned to learn how you can keep track of evolving analyst sentiment and key factors shaping Target’s outlook going forward.

Analyst Price Targets don’t always capture the full story. Head over to our Company Report to find new ways to value Target.

🐂 Bullish Takeaways

  • Several analysts maintain constructive views on Target, with some highlighting operational improvements and strategic opportunities tied to new management and execution.

  • Jefferies noted encouraging results, pointing to strong digital and alternative revenue growth, disciplined cost control, and improved shrink driving margin tailwinds, even as comps remain soft. The firm lowered its price target to $115 from $120 but kept a Buy rating.

  • TD Cowen analyst Oliver Chen increased the firm’s price target on Target to $110 from $100, signaling optimism after updated Q2 results, although growth challenges remain.

  • RBC Capital’s Steven Shemesh also raised the price target, from $104 to $107, and maintained an Outperform rating. The recent leadership transition could help address competitive positioning issues, and the firm remains hopeful for a reinvestment cycle.

  • UBS’s Michael Lasser kept a Buy rating and set a new price target of $130, down from $135, following updates after the Q2 earnings report.

  • DA Davidson, despite lowering its target from $125 to $115, kept a Buy rating and identified some operational improvements. The firm noted signs of better trends relative to expectations in Q2.

  • Key drivers highlighted in these bullish perspectives include improved execution, cost discipline, leadership changes with potential for strategic renewal, and margin stabilization.

  • Reservations acknowledged by bullish analysts include persistent softness in comps, ongoing growth headwinds, and the need for substantial reinvestment.

🐻 Bearish Takeaways

  • Other analysts retain a more cautious or outright negative outlook, emphasizing structural and macroeconomic challenges for Target.

  • Wolfe Research initiated coverage with an Underperform rating and $80 price target, stating that Target will need major reinvestment in labor, capital expenditures, and advertising to turn around sales momentum after persistent share losses and weak execution.

  • Truist lowered its price target to $83 from $102 and continues to express concerns about Target’s recent merchandising and marketing missteps. The firm signaled that further innovation and increased investment spending are necessary. Sales deterioration was noted for the current quarter, based on firm card data.

  • Roth Capital reiterated a Neutral rating and $90 price target, describing Target as “poorly positioned” against a tough macro backdrop following years of underinvestment. Continued margin and revenue contraction are seen as hindering growth prospects.

  • Additional notes of caution include the impact of reduced government benefits on sector sales. Wolfe Research noted that Target is less exposed than peers but still faces secondary effects on consumer confidence.

  • Concerns repeatedly cited by bearish analysts revolve around the company’s valuation pressure, uncertainty over the effectiveness of new leadership, and the scale of investment still required to restore competitive standing.

Do your thoughts align with the Bull or Bear Analysts? Perhaps you think there’s more to the story. Head to the Simply Wall St Community to discover more perspectives or begin writing your own Narrative!

NYSE:TGT Community Fair Values as at Nov 2025
NYSE:TGT Community Fair Values as at Nov 2025
  • A federal judge in Boston ruled that the Trump administration’s proposed suspension of food aid, including SNAP benefits, is likely unlawful. The judge ordered the use of contingency funds to maintain these benefits, a decision that significantly impacts large retailers such as Target.

  • Target’s decision to lay off 1,000 corporate employees was complicated by a technical glitch during a companywide Zoom meeting. This incident highlights ongoing communication challenges amid the retailer’s largest restructuring effort in nearly ten years.

  • To enhance the holiday shopping experience, Target launched new artificial intelligence features, including a conversational Gift Finder and a List Scanner that digitizes handwritten lists. These tools aim to streamline and personalize the gift selection process for shoppers.

  • The company also introduced an accessible self-checkout solution for guests with disabilities, including those who are blind or have low vision. This is part of broader efforts to improve checkout experiences across its stores.

  • Consensus Analyst Price Target has declined marginally from $101.36 to $100.70 per share. This reflects slightly reduced expectations for near-term value.

  • Discount Rate has risen slightly from 7.58% to 7.70%. This indicates a modestly increased perceived risk or cost of capital in Target’s valuation models.

  • Revenue Growth projections have decreased from 1.91% to 1.84%. This suggests more conservative expectations for future top-line expansion.

  • Net Profit Margin is fractionally lower, moving from 3.36% to 3.35%. This reflects minor adjustments to profitability forecasts.

  • Future P/E ratio has edged up from 14.86x to 14.92x. This indicates a slight increase in the multiple investors are willing to pay for projected earnings.

A Narrative is your investment story. It is an easy, dynamic way to connect a company’s journey with its financial reality. On Simply Wall St, Narratives let you see not just what the numbers say, but why. They link a company’s story to its forecasts and fair value, are simple to follow on the Community page, and help investors decide when to buy or sell by tracking Fair Value versus today’s price. Narratives stay current as news and earnings updates roll in, giving you a smarter way to invest.

Read the full Narrative on Target to understand where the story could go next.

  • See how leadership changes and operational efficiency are shaping Target’s recovery and future margin potential.

  • Get clear insights into the risks of adapting to new consumer trends, online competition, and long-term earnings growth.

  • Stay current with a dynamic forecast that updates as new information impacts Target’s fair value and investment case.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include TGT.

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