I Made 224 Amazon Orders This Year: Here Are the 25 Underrated Products You Should Know About – E! Online
December 31, 2024
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As an E! Shopping Editor, I’m always making Amazon orders—keeping up with the latest trends and viral products, of course. But what really excites me are the hidden gems that fly under the radar. While it’s fun to try the items everyone’s talking about, I also love experimenting with products that don’t have the same hype (yet). These are the finds that often don’t make it onto your radar, but really deserve some love.
Sometimes, my Amazon finds end up being total hits, and other times, not so much. But after 224 Amazon orders this year, I’ve discovered a few gems that I just have to share. From beauty products that leave your skin glowing to fashion pieces that elevate your everyday look, and home finds that make life a little easier, these underrated products are worth your attention.
Here are my top picks that you’ll want to add to your Amazon cart for an amazing 2025!
Amazon Beauty Finds
Diane Boar Bristle Brush
Get the perfect slick ponytail and bun with this 100% boar bristle brush—after trying many, this is the one I swear by.
Ksvsonrvi Facial Mask Application Brush
Apply your clay masks quicker and easier with this brush, keeping your hands clean and your nails mask-free.
Madison Reed Color Reviving Gloss
Boost your hair’s shine and revive its vibrancy effortlessly with this color-reviving gloss. Not sure what shade to get? Opt for the clear.
Milk_Shake Leave-In Conditioner Detangler Spray
Treat your hair to the nourishing power of this leave-in conditioner, leaving it soft, manageable, and delicately scented with floral goodness.
Dphue Root Touch-Up Kit
I love how easy this root touch-up kit is to use, how long the color lasts, and that it doesn’t damage my hair like other brands I’ve tried, which caused hair loss.
DUcare Makeup Brush Cleaner Shampoo Soap
I find this solid soap makeup brush cleaner works way better than liquid cleaners, as it doesn’t waste any product and leaves my brushes spotless.
Revlon Makeup Sharpener
Simplify your makeup routine with this sharpener, featuring two sizes for all your lip liners, eyeliners, and eye pencils—offering top-notch quality at an unbeatable price.
Gaiatop USB Desk Fan
Speed up your routine with this small fan—it’s perfect for drying makeup and skincare quickly, so you never have to wait around while getting ready.
Bondi Sands Body Wash pH Balanced Formula Helps Prolong Your Tan and Gently Cleanses
This body wash is a must after self-tanning or a spray tan—it nourishes your color, keeps skin soft, and won’t strip away your gorgeous bronze.
Norvell Prolong Sunless Tanning Color Extender Moisturizing Lotion
Keep your tan glowing longer with this color-extending lotion that nourishes and prolongs your bronze without fading or streaking.
Dr. Scholl’s Severe Cracked Heel Repair Restoring Balm
Revive dry, cracked heels with this restoring balm that deeply moisturizes and smooths, leaving your feet feeling soft and refreshed.
The Original MakeUp Eraser PRO, Effortlessly Remove All Makeup Using Only Water
Remove your makeup effortlessly with just this cloth—no soap needed, thanks to its silver-infused fibers that gently cleanse and refresh your skin.
Amazon Fashion Finds
Athmile Oversized T Shirt
Snag this oversized shirt that’s effortlessly cool, super flattering, and comes in a ton of colors to match any mood.
Vonmelli 3 Pack Women’s Belts
This set of three belts—black, brown, and beige—has you covered with all the wardrobe essentials you need to complete any look.
Chooka Women’s Warm Insulated Plush Lined Waterproof Mid Calf Winter Snow Boots
Step into warmth with these waterproof snow boots—plush on the inside and a total steal for staying cozy all winter long.
Gildan Adult Fleece Open Bottom Sweatpants with Pockets
Stock up on these super comfy, affordable sweatpants that are a true staple—I’ve got every color, and you definitely need them too.
Greichfan Oval Dome Earrings
These big oval earrings look way more expensive than they are, adding a touch of luxury to any outfit without breaking the bank.
Bronax Bubble Slides
Pamper your feet with these bubble slides that massage with every step, giving you comfort and relaxation all day long.
SA106 Boyfriend Style XXL Oversize Horned Rim Thick Plastic Sunglasses
Turn heads with these oversized sunglasses that look expensive and always earn you a ton of compliments.
Amazon Home Finds
Paris Hilton Over the Sink Expandable Colander
This pink Paris Hilton over-sink colander expands to fit your sink, making meal prep quicker, easier, and way more convenient.
Mooca 6 Tier Premium Acrylic Eyeglass Holder Stand
Keep your sunglasses organized and your counter clutter-free with this sleek acrylic holder that’s as functional as it is cute.
Simple Houseware Foldable Cloth Storage Boxes (Set of 12)
These drawer divider organizers make it effortless to keep your clothes and accessories neatly sorted and easy to find.
Baleine Extra Large Utility Tote Bag with Wire Frame for Storage
Streamline your errands with this foldable, 50-pound-capacity tote that’s perfect for groceries, packages, and making every trip as efficient as possible.
Paris Hilton That’s Hot Pink Oven Mitt Set
These Paris Hilton silicone oven mitts featuring her iconic “That’s Hot” catchphrase are the perfect mix of practical and playful irony for your kitchen.
ClosetMaid 8953 Stackable 31-inch Vertical Organizer
Transform your space with these easy-to-assemble standing shelves that add a minimalist touch to a white wall or fit perfectly in a closet gap for extra storage.
Getty Images/ Xavier Lorenzo
What Is Amazon Prime?
Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Amazon Prime subscribers enjoy free and fast shipping with options for two-day, one-day, and same-day delivery on eligible items shipped by Amazon. Additionally, members have access to exclusive lightning deals and additional discounts on select items. Subscribers can stream content with Prime Video, Amazon’s streaming service, and enjoy ad-free songs through Amazon Music. Prime members can also get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on their location.
If you want more Amazon Prime inspiration, check out the E! Insider Shop Amazon Storefront.
How Much Is an Amazon Prime Membership?
An Amazon Prime membership costs $14.99 per month or $139 per year. Amazon Prime subscribers can enjoy a 30-day free trial to experience the membership’s extensive benefits, which include free shipping, fast shipping, grocery delivery, ad-free music, and streaming services. Join now to take advantage of Prime exclusive discounts, Amazon deals, and more.
How Much Is Amazon Shipping?
Amazon shipping costs vary depending on the items ordered and the shipping location. Fortunately, Amazon Prime subscribers enjoy free and fast shipping on their orders. With a Prime membership, you get access to two-day, one-day, and same-day shipping options, perfect for the busy holiday season. Additionally, Amazon offers expedited shipping options on select purchases for even faster delivery times at an additional cost. Join now for a 30-day free trial to experience these benefits firsthand.
Still shopping? Here are the best celebrity beauty hacks I learned this year.
Getty Images/ Hispanolistic
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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