Shopping for holiday gifts for family, friends, and other loved ones can be challenging. You not only need to find the right presents, but you also want to take advantage of any bargains or sales and ensure the items arrive in time. With so many people using Amazon for their shopping sprees, the retail site offers an assistant called Rufus. This AI-powered tool can locate and research products, uncover the best deals, and provide answers to your questions about a specific item.

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Rufus is accessible at the Amazon website as well as the Amazon mobile apps for iOS and Android. On the website, just click the Rufus button on the top toolbar to access it from any page. With the mobile apps, tap the chat bubbles icon at the lower right. You can then kick off your chat with Rufus.

For this year’s holiday season, I called on Rufus as my Amazonian shopping assistant. Here are seven ways I used it to tackle the challenges of holiday shopping.

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