Black Friday is officially here, and retailers are offering notable tech deals. You’ll also find sales on beauty products, sneakers, vacuums and more, many of which run through Cyber Monday. Below you’ll find the best tech deals, including steep discounts on headphones, smartwatches and more.

I cover the biggest sales of the year as a writer for NBC Select, so I know how to find deals that are actually worth buying. I’m also the team’s tech reporter — I test wireless earbuds, fitness trackers and over-ear headphones regularly, and follow big brands like Apple, Amazon, Google and Samsung very closely. I spent weeks combing through thousands of discounts to find the best Black Friday tech deals — each one I recommend below is highly rated and 20% off or more. When possible, I ran deals through price trackers to make sure they’re at their lowest price in at least three months or the lowest price ever. I’ll frequently update this list throughout Black Friday.

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Best Black Friday headphones deals

4.4-star average rating from 1,454 reviews on Amazon

These are the best over-ear headphones on the market (trust me, I’ve tested a lot) at their lowest price ever. The Sony WH-1000XM6 beat the competition in their balance of great sound quality, noise cancelling, battery life and comfort — I grab them whenever I’m not testing new headphones for NBC Select.

4.4-star average rating from 2,097 reviews on Amazon

These new AirPods Pro 3 launched in September, and this is the first time they’ve gone on sale. They have some serious upgrades over the AirPods Pro 2, namely better noise cancelling, better battery life and better dust and water resistance. They come with five eartip sizes in the box, so you can find your ideal fit more easily.

4.6-star average rating from 15,134 reviews on Amazon

These are some of my favorite over-ear headphones at a whopping 45% off. They are excellent for travel — they’re lightweight, comfortable, have excellent noise cancellation and come with a wired audio cable for seatback entertainment on flights. They get up to 24 hours of battery life, plenty for most long travel days.

4.5-star average rating from 30,098 reviews on Amazon

These are Apple’s most affordable wireless earbuds at their lowest price ever — take advantage. They have a semi-open ear design that’s comfortable and lets you hear the world around you while listening to your music. They come with a compact charging case and offer up to 5 hours of battery life on a single charge (the case adds an additional 25 hours).

4.4-star average rating from 6,589 reviews on Amazon

These are the best open ear headphones for fitness, full stop. When I want long battery life, great sound quality and easy-to-use controls on a long run or bike ride, I reach for these headphones. This model uses a regular USB-C cable for charging (a huge improvement over the old magnetic charger).

4.2-star average rating from 4,221 reviews on Amazon

These stylish earbuds are a great fit for anyone with an Android phone. They are comfortable, sound excellent, and feature fun design touches like a slightly transparent case and subtle lights on the earbuds. They’re also IP57 dust and water-resistant, higher than most of the competition.

Best Black Friday laptop and tablet deals

4.8-star average rating from 3,918 reviews on Amazon

At 25% off, this MacBook Air is a steal. It’s one of the best laptops for anyone on the go because it’s slim, lightweight and gets up to 18 hours of battery life. Most days, I don’t even need to bring the charger with me.

4.6-star average rating from 13,923 reviews on Amazon

This is our go-to e-reader, and it’s matching its lowest price ever right now. You can read any and everywhere with it because of its bright, glare-free screen, compact design and an up to 12-week battery life.

4.8-star average rating from 13,609 reviews on Amazon

If you’ve been looking for a new tablet, this is Apple’s most affordable option at a great discount. While it’s not as powerful as the iPad Air and iPad Pro, it costs much less, and is still plenty capable for most tablet things: think relaxing, video calls, watching shows and reading books and recipes.

Best Black Friday smartwatch and fitness tracker deals

4.8-star average rating from 340 reviews on Amazon

This is the Apple Watch I recommend to most people in 2025. It has most of the same features as the pricier Apple Watches at a fraction of the price, especially on sale. It’s one of the best smartwatches for iPhone owners looking to track health, sleep and fitness without overwhelming apps or metrics.

4.1-star average rating from 17,603 reviews on Amazon

Anyone beginning their fitness journey will find a helpful companion in the Fitbit Charge 6. It tracks basics like steps, workouts and sleep, with over 40 exercise profiles built in. The app, in particular, is easy to use and doesn’t overwhelm you with numbers. You can learn more in my Fitbit Charge 6 review.

4.7-star average rating from 2,084 reviews on Amazon

Anyone who loves running should consider this deal — the Forerunner 265 at its lowest price ever (by a lot). It’s got all of Garmin’s basic tracking and metrics, plus advanced features like training status, personalized daily workouts and accurate multi-band GPS. Plus it gets up to 13 days of battery life.

4.6-star average rating from 1,583 reviews on Amazon

Garmin’s premium, do-it-all watch is at its lowest price ever. It has nearly all of the brand’s high-end features like offline maps and navigation, a built-in flashlight, a speaker and microphone for calls (and music) and a 40-meter dive rating, not to mention in-depth metrics like running economy and ascent planning. It’s the Garmin I’m wearing on my wrist as I write this.

4.4-star average rating from 1,564 reviews on Amazon

This is an excellent deal on the Google Pixel Watch 3, and may be the last time to get it before the new Google Pixel Watch 4 is released. It syncs with your Android phone for notifications and apps, and it also offers advanced fitness tracking, including automatic workout detection and custom workouts. It comes in two sizes: 41 millimeters and 45 millimeters (linked above).

4.5-star average rating from 5,568 reviews on Amazon

Samsung launched the Galaxy Watch 8 this year, so now is a great time to get a deal on the Galaxy Watch 7 at nearly 50% off. It’s still a great smartwatch, especially for anyone with a Samsung smartphone, with accurate health, fitness and sleep tracking, plus things like Galaxy AI and sleep apnea detection.

Best Black Friday smart home deals

4.7-star average rating from 570,775 reviews on Amazon

This is the most-loved smart plug on team NBC Select. NBC Select reporter Zoe Malin uses it alongside her Amazon Echo devices to automate things in her home, for example, the heat lamp for her pet turtle. It syncs easily with other Amazon devices, which let you use voice commands with Amazon Alexa to control the smart plug.

4.5-star average rating from 14,179 reviews on Amazon

I would recommend this Ring battery doorbell over the base version for most people, especially at this discount. The main reason is the much more easily removable battery back — it’s easier to remove and recharge than the original version. It also has improved video quality and additional mounting equipment for attaching to corners.

4.5-star average rating from 24,100 reviews on Amazon

NBC Select editorial projects manager Rebecca Rodriguez uses these smart lights throughout her apartment to set moods for working, relaxing and watching TV and movies. They connect easily to Google and Amazon smart homes, and come in full-color (linked above) and dimmable white versions.

Best Black Friday TV deals

4.2-star average rating from 187 reviews on Amazon

This is one of the best TVs for anyone who wants their TV to fade into the background, and it’s at its lowest price ever. It has a matte finish that makes it much less reflective than a traditional TV screen. When turned off, it acts like a digital art frame, displaying different artwork curated by Samsung.

4.4-star average rating from 2,113 reviews on Amazon

Multiple NBC Select staffers (myself included) own and love this soundbar. It delivers a fantastic TV audio experience that’s leagues better than your TV’s built-in speakers, plus it can connect to other devices like your phone or additional Sonos speakers over Wi-Fi and Bluetooth.

4.7-star average rating from 93,585 reviews on Amazon

Streaming devices often stream faster than using the built-in software in your smart TV, according to our experts. This one from Amazon is 50% off right now, and runs your favorite streaming apps like Amazon Prime Video, Netflix, Hulu, YouTube, Peacock and more.

Best Black Friday travel tech deals

4.7-star average rating from 45,774 reviews on Amazon

I always travel with an Apple AirTag, and it’s matching its lowest price ever right now. They are Bluetooth trackers that use Apple’s Find My app to locate your AirTag, wherever it may be (think bags, backpacks, keyrings and luggage). If your AirTag is within 30 feet of you, the app will use Precision Finding, which guides you towards its location with an arrow indicator. You can learn more in our Apple AirTag review.

4.6-star average rating from 119,789 reviews on Amazon

This portable jump starter lets you restart your car without needing another vehicle to assist. It’s USB-C rechargeable, meaning you can recharge it with common cables and power banks. It’s well-suited to everyday use and as part of a winter emergency car kit.

4.6-star average rating from 738 reviews on Amazon

This is my go-to sidekick while traveling to prevent that dreaded low-battery alert on my iPhone. It has a retractable charging cord that’s there when you need it and you can tuck it away when you don’t. It can fully recharge your phone multiple times before running out of power.

Best Black Friday gaming deals

4.7-star average rating from 10,726 reviews on Amazon

Black Friday and Cyber Monday are great times to buy new gaming consoles like the PlayStation 5 (PS5), which is currently at its lowest price of the year. It’s got tons of great exclusive games to play, including Astro’s Playroom and Ghost of Yotei. This version plays games digitally — it does not have a built-in disk drive.

Best Black Friday tech sales

Here are the best Black Friday tech sales to know about. Keep in mind, not every item from a brand is discounted as described below.

Retailer sales

1. Amazon: Up to 48% off popular tech brands like Bose, Samsung and more
2. Best Buy: Up to 60% laptops, TVs, headphones and more
3. Target: Up to 50% off electronics
4. Walmart: Up to 50% off tech and electronics
5. Gamestop: Up to 50% off video games and gaming accessories

How I found the best Black Friday tech deals

All of my recommendations above are based on NBC Select’s previous coverage and reporting, including products the NBC Select staff tested firsthand. I vetted each deal to make sure it’s 20% off or more and highly rated with at least a 4.0-star average rating from hundreds of reviews (in most instances). When possible, I ran deals through price trackers like CamelCamelCamel to prioritize highlighting products that are at their lowest price in at least three months or the lowest price ever.

I also wrote about every deal in this article and worked with NBC Select editors to finalize the live list, which I’m frequently updating throughout Black Friday to reflect the most up-to-date prices. For more information on our editorial team and how we choose products, check out this page.

Why trust NBC Select?

I’m a reporter for NBC Select who covers fitness and technology, and I’ve covered deals and sales for years. I test and review products like headphones, laptops, smartwatches and cameras regularly. Prior to Black Friday, I sorted through tech sales across retailers to find worthwhile discounts you should know about.

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