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Apple Inc. (NASDAQ:AAPL), one of the world’s biggest companies with a market capitalization of  $4.05 trillion, designs, manufactures, and markets smartphones, personal computers, and tablets, along with related software and services.

The company is set to report its Q1 2026 earnings on Jan. 29, 2026. Wall Street analysts expect Apple to post EPS of $2.65, up from $2.40 in the prior-year period, according to Benzinga Pro. Quarterly revenue is expected to reach $137.15 billion, up from $124.30 billion a year earlier.

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Apple’s stock traded at approximately $28.93 per share 10 years ago. If you had invested $10,000, you could have bought almost 346 shares. Currently, shares trade at $275.25, meaning your investment’s value could have grown to $95,143 from stock price appreciation alone.

However, Apple also paid dividends during these 10 years. Its dividend yield is currently 0.38%. Over the last decade, it has paid about $8.69 in dividends per share, which means you could have made $3,004 from dividends alone.

Summing up $95,143 and $3,004, we end up with the final value of your investment, which is $98,147. This is how much you could have made if you had invested $10,000 in Apple stock 10 years ago. This means a total return of 881.47%. In comparison, the S&P 500 total return for the same period was 298.30%.

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Apple has a consensus rating of “Buy” and a price target of $285.92 based on the ratings of 26 analysts. The price target implies nearly 4% potential upside from the current stock price.

The company on Oct. 30 announced its Q4 2025 earnings, posting revenue of $102.47 billion, beating analyst estimates of $102.17 billion, as reported by Benzinga. EPS came in at $1.85, above the consensus of $1.76.

Apple has a strong history of topping analyst estimates. The company has now beat expectations on the top and bottom lines in 11 straight quarters.

Product revenue came in at $73.72 billion, up from $69.96 billion year-over-year. Services revenue totaled $28.75 billion, up from $24.97 billion year-over-year.