Improve API discoverability with the new Amazon API Gateway Portal

November 19, 2025

Amazon API Gateway now provides a fully managed portal feature, Amazon API Gateway Portal, that eliminates the need for static websites, open source solutions, or third-party offerings, which often led to fragmented API lifecycle management and increased costs. API Gateway Portal integrates with the API Gateway service and offers features like API products, interactive “Try it” functionality, and documentation for your API portfolio.

This fully managed solution addresses the need for a seamless way to showcase APIs and help developers quickly find, try, and integrate with them. By providing a managed solution that handles infrastructure, security, and scalability, API providers can focus on creating valuable APIs and delivering a great developer experience.

In this post, we will show how you can use the new portal feature to create customizable portals with enhanced security features in minutes, with APIs from multiple accounts, without managing any infrastructure.

Overview

A developer portal is a web page where API providers can share their APIs and API documentation by grouping them into portal products. Each portal product is a logical grouping of REST APIs and contains the documentation that you create and publish for your API consumers. Product pages within a portal contain the custom documentation at the portal product level. Product REST endpoint pages contain the documentation for each of the REST APIs with the details of the path and method of a REST API and the stage it’s deployed to. The combination of Product pages and Product REST endpoint pages provide the complete documentation for our API consumers on how to start using your REST APIs.

This abstraction allows you to organize endpoints from multiple APIs and stages into coherent product offerings for your consumers. For example, if you operate multiple APIs supporting a pet adoption service, you can create an “AdoptAnimals” portal product that groups dog-related endpoints from one API with cat-related endpoints from another API, while organizing user management functions into a separate “AdoptProcess” portal product.

With this flexibility you can present your APIs in a way that matches your business logic rather than your technical architecture and organize your APIs in ways that make the most sense for your consumers. For large enterprises managing extensive API portfolios, API Gateway Portal offers centralized catalogs of APIs across business groups, reducing duplicate work and improving standardization.

The portal feature automatically creates developer portals that display APIs with documentation, interactive testing capabilities, and integrated consumer analytics. The platform uses AWS Resource Access Manager (RAM) for multi-account API sharing, Amazon Cognito for access control, and Amazon CloudWatch for centralized monitoring.

Key features of API Gateway Portal

The API Gateway Portal provides comprehensive functionality for both API providers and consumers.

The following is a list of the key features that were introduced by the service at launch:

Customizable portal experience: You control your portal’s branding through custom logos and color schemes. You can configure custom domain names with SSL certificates managed by AWS Certificate Manager, or use the default domain structure provided by AWS.

Flexible access control: Access to developer portals can be controlled using Amazon Cognito, you can configure portals to be either publicly accessible or require authentication. Integration with Cognito user pools provides secure and scalable identity and access management that is enterprise-grade, cost-effective, and customizable. For organizations using existing identity systems, Cognito supports federation with SAML and OpenID Connect identity providers.

Cross-account API organization: The portal supports sharing portal products across AWS accounts using AWS RAM, so that organizations can create a unified API catalog while maintaining flexibility for API providers to develop and maintain APIs in their own accounts. When you share a portal product with another account, that account cannot modify any properties of your portal product or product endpoint pages, so API providers maintain control over their APIs while still enabling discovery across the organization. The cross-account sharing capabilities provide significant governance benefits for enterprise customers, including centralized discovery, standardization, reduced duplication, clear ownership, and controlled access.

Documentation: Beyond API reference documentation synchronized from your API definitions, you can add supplemental documentation including guides, use cases, and integration examples.

Search, discovery, and interactive API exploration: Consumers can search across your entire catalog. The portal provides intuitive customizable navigation and organization to help users find the right endpoints for their needs. Using the “Try It” functionality consumers can try APIs directly from the portal. Users can input request parameters, headers, and see live responses, reducing time-to-value for API integrations. This environment includes built-in limits for security and cost control.

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Access control and governance

Amazon API Gateway Portal provides security and governance capabilities essential for production deployments.

Identity and access management: Integration with Cognito user pools provides secure and scalable identity and access management that is enterprise-grade, cost-effective, and customizable, including multi-factor authentication, password policies, and user lifecycle management.

API authorization: The portal respects existing authorization mechanisms configured on your APIs, including AWS IAM, Lambda authorizers, and Cognito user pools. Portal access doesn’t bypass your established security controls.

Cross-account governance: When sharing portal products across accounts using AWS RAM, the original API owners retain full control over their endpoints, including authorization strategies, integration configurations, and stage settings. Portal owners can use shared portal products but cannot modify the underlying API configurations.

Audit and monitoring: All portal management activities integrate with AWS CloudTrail for comprehensive audit logging. You can use Amazon CloudWatch RUM to perform real user monitoring to collect and view analytics about API consumers in near real time.

Resource limits: The service includes built-in quotas to prevent abuse, including limits on API testing rate limits, payload sizes, and integration timeouts. With these limits the “Try It” functionality cannot impact your production API performance.

Getting Started

Setting up a portal involves three main steps: creating portal products, configuring the portal, and publishing for consumer access. We will walk through those steps in more detail.

Create portal product

The following procedure shows you how to create a portal product:

  1. Navigate to the API Gateway console and select Portal products from the main navigation.
  2. Choose Create portal product and specify your portal product details including name, description, and visibility settings.
  3. Next, select the endpoints you want to include in this portal product. You can choose entire API stages or specific resources and methods, and even rename endpoints with user-friendly names for better discoverability.
  4. The system automatically imports your API documentation. You can improve the documentation with additional context, use cases, and examples later. image
  5. Organize product endpoints into custom categories that reflect your business logic rather than technical implementation details.

Configure the developer portal

The following procedure shows how to create a portal.

  1. Select Developer portals in the API Gateway console navigation.
  2. Specify your portal name, description, and domain configuration.
  3. Choose between adding your prefix to the default AWS domain or configuring a custom domain name with your own SSL certificate.
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  4. Configure access control by selecting authentication requirements. For internal portals, you might require Amazon Cognito authentication, while public portals can allow anonymous access to documentation.
  5. Upload your logo and select color themes to match your brand identity.
  6. Add your portal products. You can include products from your account or products shared with you from other accounts through AWS RAM. The portal provides search and filtering capabilities for consumers.

Preview and publish

Before making your portal publicly available, use the preview functionality to review the consumer experience. The preview shows exactly how your portal will appear to users, including navigation, documentation, and available API testing capabilities.

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When you’re satisfied with the configuration, choose Publish portal to make it accessible to consumers. The publishing process typically completes within a few minutes, and API Gateway provides the final portal URL for distribution to your consumers.

Conclusion and next steps

The new API Gateway Portal eliminates the complexity of building and maintaining custom API documentation sites. Your developers get a professional, feature-rich experience where they can discover and try your APIs immediately. Plus, since everything stays within AWS, you get built-in security, simplified operations, and comprehensive observability through integration with services like CloudWatch and CloudTrail.

Ready to streamline your API discovery experience? Here’s how to get started:

 

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