In an exclusive discussion at the Intersolar Expo, Mr. Shwetal Shah, Climate Change Advisor and Chief Guest at the event and Mr. Manish Dhuria, Sales Leader for West & Central India at Hoymiles, shed light on Hoymiles’ latest initiative – the launch of their Brand Truck. This innovative mobile outreach effort is aimed at redefining solar accessibility across India and beyond.

• Hoymiles is launching a unique Brand Truck at Intersolar. Can you share what makes it special and how it represents Hoymiles’ vision for solar energy?

Mr. Manish Dhuria:

Absolutely! The Brand Truck initiative is a standout project for Hoymiles, not just in terms of innovation, but in how it symbolizes our larger commitment to transforming solar accessibility. Hoymiles is a global leader in microinverter technology, with a robust footprint in more than 90 countries. Our mission has always been rooted in decentralizing and democratizing solar energy, and this truck is a physical manifestation of that mission.

What makes the Brand Truck truly special is its mobility. It acts as a fully functional, traveling solar showroom and experience center. Instead of waiting for people to come to us at expos or installations, we are going directly to them into towns, local markets, and industry hubs. This mobility brings our latest solar innovations, particularly our advanced range of microinverters, right to the doorstep of businesses and communities.

Hoymiles currently operates four state-of-the-art manufacturing units globally three in China and one in Mexico and we have active plans to expand manufacturing in India in the near future. This truck also signals our deepening focus on the Indian market, especially in supporting residential solar growth through reliable, efficient microinverter solutions. It’s not just a truck; it’s our vision in motion.

• What is the goal behind this Brand Truck, and how do you see it helping to make solar energy more accessible across India?

Mr. Shwetal Shah:

This initiative is commendable and quite visionary. The primary goal of the Hoymiles Brand Truck is to bring solar awareness and accessibility directly to the people, particularly in regions where exposure to solar innovations might still be limited. Its focus is on creating a more direct, hands-on learning experience especially in the residential segment, where rooftop solar is gaining momentum.

One of the key highlights of this mobile initiative is the demonstration of Hoymiles’ microinverter technology. These microinverters are critical components in small-scale solar systems typically ranging from 1 kW to 10 kW. They help optimize power output and enable efficient power evacuation in installations of this scale, which makes them ideal for individual households and small commercial spaces.

By showcasing this technology directly through the Brand Truck, Hoymiles is reducing the barrier to entry for solar adoption. It gives people the chance to interact with the products, ask questions, and understand how these systems can integrate into their daily lives. It’s a smart, community-driven approach to education and empowerment.

• How do you think this initiative will influence the solar industry and contribute to accelerating India’s solar adoption?

Mr. Shwetal Shah:

This initiative has the potential to significantly influence the solar sector in India by setting a new standard in outreach and customer engagement. Instead of relying on static showrooms or digital marketing alone, Hoymiles is physically entering communities, fostering firsthand experiences with solar technology. This demystifies the concept of solar power, especially the role of microinverters in enhancing efficiency and reliability.

For many potential users, especially in rural and semi-urban areas, there’s often hesitation around investing in solar due to lack of understanding or trust in the technology. The Brand Truck, by providing live demos and one-on-one interactions, addresses those concerns directly. It builds confidence, clarifies misconceptions, and helps people see the real-world impact and affordability of adopting solar.

This model of active, on-the-ground engagement is precisely what’s needed to speed up solar adoption on a larger scale. It aligns perfectly with India’s renewable energy goals and will serve as a replicable example for others in the industry.

• Beyond the Intersolar Expo, what are Hoymiles’ plans for this Brand Truck, and how will it continue to engage with businesses and communities?

Mr. Manish Dhuria:

The Brand Truck’s journey certainly doesn’t end at Intersolar it’s just the beginning. The plan is for it to travel extensively across India, visiting different states, cities, and smaller towns to meet with local dealers, installers, end-users, and solar entrepreneurs.

The goal is to turn this into a dynamic platform for continuous engagement providing technical training, product awareness, live system demos, and support for anyone looking to get involved in solar. This will include dealer meetups, community interactions, and showcasing real use-case installations.

In a country as vast and diverse as India, localized outreach is essential. The Brand Truck will enable us to adapt our approach regionally, addressing unique energy needs and adoption barriers in different areas. Whether it’s an installer needing technical guidance or a homeowner wanting to understand ROI, we’ll be there literallyon the ground.It’s our way of creating a more connected and educated solar ecosystem, and ensuring Hoymiles remains not just a product provider, but a trusted partner in India’s green energy transition.