The devil goes down to Georgia in the horror comedy series “The Bondsman,” but he’s not looking for a fiddle fight. This demon master is actually an old-school telemarketer, fax machine at the ready, overseeing a pyramid scheme of lost souls. And when he taps you on the shoulder, you’d best be ready to do his handiwork.

A gory, tongue-in-cheek slice of Southern Gothic, the new Amazon Prime Video series, premiering Thursday, presents a system of penance that borders on bureaucracy. A rural Georgia bondsman named Hub Halloran (Kevin Bacon) stumbles into the scheme in the first episode, when his throat gets slit in the line of duty. Coming to with a gaping wound in his neck, he soon realizes that he has been to hell and it has spit him back up. He’s still a bondsman, but now his job is to track down demons that have escaped from hell. If he refuses, he gets sent back.

In a TV landscape offering no shortage of horror in recent years, “The Bondsman” has a folksier flavor than most. The show’s haunts are rural; the main characters are scared and surprised by the demons they encounter, but they also just seem inconvenienced and perturbed by the whole affair.

“The operational theory is like, ‘Well, hell, I was going to go grocery shopping today, and instead, I’ve got to deal with a demon on the loose in my small town,’” said Erik Oleson, the showrunner. “It’s just one more of those things that the system keeps sticking on you.”

The system, in this case, is represented by Pot O’ Gold, which presents itself as a tenacious series of pop-up ads and voice mail messages offering one of those opportunities that you just shouldn’t pass up. The company logo is a jovial leprechaun. The boss is the devil himself, though he’s too busy to make himself seen; instead he sends a very cheerful, un-devilish minion (Jolene Purdy) to give Hub his new assignment.

Hub is skeptical, though he notices that his slashed throat, which he initially covered up with duct tape, seems to have magically healed. Soon he’s off to hunt down demons, armed with a variety of weapons (shotgun, chain saw), and Kitty, his spitfire mama (Beth Grant) by his side.