Indian woman quits YouTube after investing ₹8 lakh in channel: ‘Let me confess…’

Her posts highlight how content creation has become a lucrative field in the last few years, but also the pitfalls associated with it. Content creators typically earn money through brand collaborations, advertisements etc. This means that the more visible their content is, the more they are likely to earn.

However, several content creators and influencers have highlighted how their visibility and engagement are subject to the whims of social media platforms like YouTube and Instagram. Nalini’s announcement is another example of the difficulties in monetizing content.

In the comments section, hundreds of people urged Nalini not to quit and give YouTube another go. She responded to these suggestions by pointing out that she gave three years of her life to her channel, saying luck did not side with her.

“I’m overwhelmed by your suggestion not to quit YouTube. Let me remind you—I dedicated 3 years to YouTube, creating over 250 videos. However, I didn’t get the response I had hoped for, so I’ve finally decided to stop making videos and have deleted all my content from the platform. Online platforms require a bit of luck too, so it’s wise not to rely on them as a primary source of income. Your ‘shop’ can shut down before you even wake up the next day,” she wrote.