Inside our shopping team’s big Black Friday 2025 purchases from Hollister, Steven Madden,
November 26, 2025
If you purchase a product through a link on our site, we may receive compensation.
Black Friday 2025 is officially here!
This is the moment we’ve all waited for and we’re finally shopping like it is our job. Because it is! Just like we did last year, the NJ.com Shopping & Deals team has rounded up the top items we’ve decided to buy this week during all of the big Black Friday deals.
We’ve got a decade of experience with shopping online and watching Black Friday sales, so these are our predictions for products we expect to see on sale this week. Some of these hot-ticket items are also expected to sell out fast.
We’re rounding up all of the best early deals in our Black Friday hub here.
Our team has grown exponentially since last Black Friday. We’ve got a handful of writers, two associate editors, plus our team’s manager, who all love online shopping and love recommending products even more.
Normally, we’re telling you about what products are on sale and how to get the very best deals for Black Friday, but what about us? Here’s everything we’re actually buying this week during all of these major sales.
Victoria’s Secret Christmas pajamas & Hollister pajamas
Baggy Flannel Pants
$35 $24
These Hollister pajama bottoms have the cutest little teddy bears, mugs of hot cocoa and candy cane hearts – and they’re 30% off
Hi, I’m Ana, the manager of the Shopping & Deals team. After years of wearing old t-shirts and sweatpants to bed, I want to become a pajama set girlie. I have a Christmas girls’ night in planned with my besties, and I suggested we all get matching pajamas. I’ve got my eye on a few different styles from Victoria’s Secret. I’m waiting to see what the group votes on as their favorite, but right now my two picks are Lollipop Plaid and Pink Tulip Bows.
I have so many Christmas plans, I’m looking to really stock up my arsenal. I just found out Hollister has such cute patterns, too. I loved Hollister in high school and I’m so excited to love it still in my 30s. I’ve got a bunch of styles in my cart, like these white pajama pants with gingerbread men and hot cocoa mugs. But then I saw the pattern with bears and kittens. How am I supposed to choose just one? Don’t even get me started on the Peanuts pattern… I’ve got a Snoopy obsession.
Ninja Luxe Cafe 3-in-1 Espresso Crip Coffee Machine
Ninja Luxe Café 3-in-1 Espresso, Drip Coffee and Cold Brew Machine
$600 $500
3,000 people bought this in the last month and now it is 17% off for Black Friday.
Hi, I’m Sarah, the team’s commerce associate editor. Whenever there’s something splurgy on my shopping list, I always wait for Black Friday, and this year I’ve got my sights set on the Ninja Luxe Café 3-in-1 Espresso, Drip Coffee and Cold Brew Machine. My parents are big coffee lovers, and with all the hype this machine has been getting over the last year (seriously, one scroll through TikTok and you’ll see that this machine is on everyone’s wishlist), I’m dying to pick it up for them this Black Friday. Here’s hoping they don’t see this before Christmas.
Fisher-Price Baby & Toddler Toy Laugh & Learn DJ Table
Fisher-Price Laugh & Learn Mix & Learn DJ Table
Ranging in price from $35 to $58
100+ songs, sounds & learning phrases! Press the 8 piano keys, spin the light-up Puppy disc, or press the light-up number pad.
Hi, I’m Victoria, the associate editor for SEO/Commerce on the Shopping & Deals team. As the cool aunt — in my family, Tita — it’s my responsibility to find the best gifts for the niece and nephew. This year, it’s no different with a new baby in the family, who is now crawling and standing at 7 months. Although I’m still in shock at her strength and telling her she needs to stop growing, I have been on a mission since I saw the DJ baby on Instagram dropping serious beats to get my niece the Fisher-Price Baby & Toddler Laugh & Learn DJ Table. I messed up and ordered it on Amazon at full price for $49 when I should have checked Walmart and Target, which have it for $35, because I was excited to see it in stock (though it sells out quickly).
Its catchy songs teach ABCs, colors, counting and numbers with a mini keyboard, mic, and several knobs, switches and buttons to spin across three modes: piano, voice and synth. You can attach the legs or remove them so babies can scratch records standing up or sitting down. Plus, they can record a track to kickstart their music career. Just don’t make the mistake I did, and buy yours at Walmart or Target.
Dolce Vita boots
Arya Boots Wine Leather
$160 $100
The rich leather boot that every closet needs. ARYA brings an earth-friendly approach to the “quiet luxury” trend since she’s made with recycled materials. Let ARYA instantly upgrade any look with a pointed toe, sculptural skinny heel, and ultra-sleek silhouette.
Hi, I’m Amanda, one of the shopping & deals writers. While I typically opt for major purchases during Black Friday as a way to secure holiday gifts, this year, I’m getting myself something. I have been looking for new heeled boots for a while now. Dolce Vita’s Arya Boots recently caught my eye at a new markdown. They’re sleek and suave and under $100. As I peruse early deals and collect my favorites, these heeled boots remain at the top of my list. Maybe it’s the rare size 5 that’s sold me, but reviews only serve to strengthen my initial intrigue, with one calling them the best boots they’ve owned.
Pamela Love jewelry
Twisted Tricolor Herringbone Chain 14″
$150 $105
An angled hook with a brilliant white diamond connects to a screwable rose-cut white diamond basket. A minimal and sophisticated option for the helix, lobe, tragus, and rook piercings.
In the jewelry department, I want to replace my favorite Pamela Love necklace. The Twisted Tricolor Herringbone Chain is an everyday favorite that I’ve securely worn since 2021. It broke a few weeks ago and I’ve been waiting for the Black Friday sale to press ‘buy’ again.
Steve Madden leather boots
Lingo Black Leather
30% off for Black Friday
Elevate your wardrobe with the LINGO pointed-toe knee-high boot. Crafted from premium materials, this boot offers a sleek silhouette that enhances both style and sophistication. The pointed-toe elongates the leg, while the knee-high design provides versatile coverage perfect for transitional seasons. Expertly constructed for durability and comfort, it pairs seamlessly with dresses, skirts, or tailored pants for a polished, refined look.
Hi, I’m Nicole, a shopping & deals writer who is totally obsessed with shoes, and usually that’s what I am buying during Black Friday. This year, I was on the hunt for a pair of black, heeled boots and when I landed on these Steve Madden boots, I knew I had to have them. These boots seem so perfect for wearing with dresses, skirts of all lengths and dresses of all kinds. I cannot wait to wear these the second the package hits my doorstep.
A pair of Crocs
Classic Clogs
Up to 40% depending on the color
It’s the iconic clog that started a comfort revolution around the world! The irreverent go-to comfort shoe that you’re sure to fall deeper in love with day after day. Crocs Classic Clogs offer lightweight Iconic Crocs Comfort™, a color for every personality, and an ongoing invitation to be comfortable in your own shoes.
Hi, I’m Dawn, and for Black Friday, I’ve got my sights set on a new pair of Crocs. With two dogs that seem to want to go outside every three minutes, Crocs tend to be my quick slip-on, go-to shoe. But if you’ve ever really worn out a pair of Crocs, you already know they lose their tread and get very slippery.
So, to save myself from an unexpected fall, it’s time to trade in my current Crocs for a new pair or two. I’m leaning towards the Classic Clog and a fleece-lined style as we head to winter, if the price is right.
The Ring Chime
Ring Chime
Real-time alerts, clear as a bell — With an upgraded speaker, get notified throughout your home with louder, clearer alerts.
My next Black Friday purchase came up unexpectedly, as I’ve had a Ring Chime for a while now. But again, dog problems.
My gentle giant of a Golden Retriever likes to slam the Ring Chime out of the wall anytime it goes off because she’s so excited to see the Amazon, FedEx, UPS and other delivery people arrive.
Needless to say, my current Ring Chime has seen better days and will no longer connect to Wi-Fi. After a weekend of trying, I’ve given up and am looking to pick up this newer Ring Chime model with “set up in a snap” to replace it — but only if I can score a deal.
L.L. Bean Women’s Wicked Good Moccasins
Women’s Wicked Good Moccasins
$75 to $89
Made from the coziest stuff on earth, our shearling-lined moccasins are as good as it gets. They’re supremely soft, warm, and built to last with genuine hand-stitched construction, unlike similar-looking imitations, so you’ll enjoy their cozy goodness for seasons to come.
Hi, I’m Danielle, another Shopping & Deals writer.My husband got me a pair of Wicked Good Moccasins as a Valentine’s Day gift in 2022 (we’ve been married for a while and together for two decades, so gifts have been practical and cozy ever since we had kids). I loved them and wore them every day, but when we moved to Monmouth County later that summer, I totally misplaced them. I’ve held out hope that they would turn up, but I think the statute of limitations on slipper recovery is coming to an end.
So, I can’t wait to add a new pair to my winter work-from-home wardrobe, especially if they’re on sale for Black Friday. My first ones were the Women’s Wicked Good Camp Moccasins in Brown, but my 2025 pair (which I won’t wear until Jan. 1, 2026, because I’m weird like that) will be the ones with the overflowing fluffy shearling. And I’m going to get them in the softer Natural colorway, because I like a lighter look.
Crumbs Cupcakes
Mini Cupcakes Best Seller – 24 Pack
$76 $61
Crumbs listened to their customers’ favorite flavors, and now they’ve baked-up a mini bite of each! Their Best Seller pack includes 6 chocolatey Blackout, celebratory Birthday Cake, rich Red Velvet and nostalgic Cookies & Cream. Whether you try one, or one of each, we won’t judge!
This one is SUPER random. I used to love getting cupcakes with my colleagues when I worked in the city in the early 2010s—Covid Era. It was the heyday of places like Baked by Melissa, Sprinkles, and Crumbs (my absolute favorite), and I lived for cake and icing and creative flavors. I had a dream last week about a red velvet Crumbs GIANT cupcake, and I haven’t been able to stop craving one. So, I’m going to place an order for this mini bestseller cupcake pack through Goldbelly. 20% off sitewide sale happening right now! I cannot wait to share them with my kiddos and my niece and nephew.
New Balance Casual Comfort Cross Trainer
New Balance Men’s 608 V5 Casual Comfort Cross Trainer
$80 $60
NDurance rubber outsole technology provides superior durability in high-wear areas to help get more out of the shoes.
Hi, I’m Joe, the only streaming writer in this bunch! Author Jason Pargin has said to always “put quality between you and the ground,” because if you don’t invest in good shoes while you’re young, you’ll be paying for surgeries when you’re older. With that in mind, I’ve been trying to think more about footwear, and the New Balance Casual Comfort Cross Trainer fits exactly what I’m looking for. The thick rubber outsole goes a long way towards preserving both the shoe and your feet for long periods of time. They’re great for high-impact activity like running, or even just cushioning you enough to prevent lengthy walks from turning into exercises in agony. They’re lightweight, supportive, and they don’t look clunky like some of their competitors. Of course, they’re worth the full price, but they’re even better on sale.
Search
RECENT PRESS RELEASES
Related Post
