In the ever-expanding world of New York cannabis, Trends Dispensary stands out not just for what it sells but for what it stands for. Located in the heart of Long Island City, Queens, Trends is the brainchild of Rodney Carter Jr., a wellness entrepreneur and community leader who believes cannabis can bridge healing, creativity, and cultural connection. We sat down with Rodney to discuss his vision, his commitment to curation, and how brands like Silly Nice align with Trends’ mission.

From Vision to Vibe: The Birth of Trends

For Rodney Carter Jr., the path to founding Trends was rooted in purpose.

“I’ve always believed in the power of cannabis as both a tool for healing and a catalyst for culture,” he says. “As someone deeply embedded in wellness, entrepreneurship, and community building, I saw the legalization movement as not just an opportunity but a responsibility.”

That responsibility evolved into Trends, a space that goes far beyond the transactional. “We wanted to create something meaningful. Something elevated,” Rodney adds. “Trends was born from the idea that a dispensary can be more than just a place to buy weed. It can be a hub for education, community, and a real cultural shift.”

More Than a Storefront: A Cultural Hub in Queens

Ask Rodney what sets Trends apart, and he’ll tell you it’s the energy.

“Trends isn’t just a storefront — it’s a vibe,” he says. From curated playlists to thoughtful displays, the experience is intentional from the moment you walk in. “We’re rooted in the Queens community, equity owned, and everything we do is intentional — from our product selection to the events we host and the conversations we start.”

Inclusivity, education, and impact guide the team. “People walk into our dispensary and feel welcomed, educated, and part of something bigger,” Rodney says.

Silly Nice: A Natural Fit

Among the dispensary’s growing list of standout brands, Silly Nice shines for its blend of creativity and quality.

“Silly Nice fits perfectly into our ethos,” Rodney shares. “It’s premium, bold, and creative — but it doesn’t take itself too seriously. That balance of quality and personality is what we look for in all of our brand partners.”

From Diamond Frosted Flower to sleek, reliable vapes, Silly Nice delivers both flavor and function. “We treat our menu like a playlist. Every product has to serve a mood, a moment, or a mission,” he adds. “Silly Nice adds flavor to that experience.”

Purpose-Driven Curation

Trends is picky about what makes it onto their shelves, and that’s by design.

“It’s a mix of quality, values, and storytelling,” Rodney explains. “We’re looking for brands that not only grow or manufacture great products but also align with who we are as a business. Are they giving back? Are they pushing the culture forward? Do they care about the consumer’s experience? That’s what we look for.”

A portion of proceeds from Trends goes directly to organizations like Housing Works, reinforcing the team’s commitment to equity, wellness, and sustainability.

Elevated Experiences: What’s Next

Beyond products, Rodney Carter Jr. is building a lifestyle brand rooted in community. The “Trends & Friends” event series is central to this vision — think comedy nights, yoga sessions, and even scavenger hunts, all designed to blend cannabis with culture.

“We’ve also got new product drops, collabs, and a premium membership program launching soon that’s going to change the game regarding customer rewards and lifestyle access,” Rodney says.

Preparing for the Future of Cannabis Retail

As CEO, Rodney is watching cannabis evolve — and preparing Trends to lead the way.

“The future is all about experience, trust, and identity,” he says. “Cannabis is moving from product-focused to purpose-driven — and customers are craving brands and dispensaries that feel human, curated, and culturally aware.”

To stay ahead, Trends is investing in content, education, loyalty programs, and community events that go beyond selling and start storytelling. “That’s how we’re future-proofing — by building community, not just customers.”