Instagram’s Video Editing App Is Out Now: Unlock All the Biggest Features

April 22, 2025

Instagram’s video editing app, Edits, is out following more than a month’s delay from its originally announced release date. You can download the app from the Apple app store and Google Play store now.

Adam Mosseri, head of Instagram, first announced the app in January with a release date of March 13. But the expected release date (part of any app’s submission process to the Apple app store) was pushed back to April 30. Now, it’s out for iPhone and Android users to use to film, edit and track analytics of Instagram Reels.

Edits joins a fairly crowded market of mobile video editors, but its timing doesn’t seem like a coincidence. One of the most popular video editing apps, CapCut, was on the chopping block earlier this year alongside its sister app, TikTok, which has been ordered to find a US-based buyer or be banned. A lot has happened since January, including the most recent 75-day stay issued by the Trump administration on the TikTok ban. But Meta hopes its newest Instagram-branded app will bolster its odds as it competes with China-based ByteDance.

I played around with Edits some today after its launch to see what all is inside. Here’s what you need to know about using Instagram’s Edits.

Edits seems like it could be a good option for amateur creators looking to level up their videos or professional creators who need something quick on the go. It’s not feature-loaded enough to replace professional programs like those from Adobe. But its user-friendliness, convenience and ties to Instagram are sure to win it some fans — just like CapCut did for TikTok. Here’s what you need to know to get started. 

You’ll need to link Edits to an Instagram account. The first thing Edits will prompt you to do is select what Instagram account you want to use. If you’re logged into multiple accounts on your iPhone, you can just choose which one you want by tapping on the profile picture and username. Edits automatically saves the final videos to your camera roll; it won’t automatically post your final videos (though you can easily export them to Instagram and Facebook to do so).

Use “stickies” to brainstorm. Tap the far left icon on the bottom menu that looks like a sticky note to open up a workspace to brainstorm ideas, jot down trends or just generally take notes. Similarly, the play button icon second from left opens up an Instagram Reels feed for what Edits calls “Inspiration.”

Shoot video natively in Edits. The camera was part of Edit’s announcement. You can shoot in HD, 2K and 4K. You can also change the frame rates (choosing from 24, 30 or 60 frames per second) and pick between SDR and HDR. The side menu also lets you add a green screen background and trending sounds or access Meta AI’s creation tools. 

It’s easy to edit and save. If you have video already filmed, the editing suite includes the ability to add captions, voice overs, trending sounds, photo overlays and stickers. It autosaves your changes, which makes it easy to toggle between multiple projects.

Track analytics with Edits insights. The far right chart icon is where you can access performance metrics from your Reels, including views and reach. You can only see data as far back as 60 days, so if you want more historical data, you’ll need to use Meta’s business suite or another tracking software. This is not serious tracking power — professional social media users are probably going to be underwhelmed.

For more, check out what to know about Instagram teen accounts and our full review of Meta AI.