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Stocks. Dividends. Market indices. When it comes to investing, learning the lingo and understanding the basics of trading can be a major barrier to getting started. In fact, a Gallup poll found that 39% of Americans don’t own any form of stock. 

Investing is key to working toward building long-term wealth and trying to protect yourself against inflation. Luckily, Robinhood is a leading investing platform that makes investing more accessible with an easy-to-use trading app and commission-free trading of stocks, ETFs, and their options,¹ empowering new investors with the tools and information they need to invest in different types of securities.

Whether you’re a complete investing novice or a more seasoned investor, there are several reasons why you might want to consider creating an account with Robinhood.

With some traditional brokerage firms and investment platforms, you need hundreds or even thousands of dollars to open an account. When you’re just starting out or have a limited amount of extra cash, those deposit requirements can put investing out of reach.

With Robinhood, there’s no minimum dollar amount required to open an account, and you can begin investing in fractional shares with as little as $1.²

Robinhood Gold is the platform’s premium service, available for a monthly subscription at $5 per month. Robinhood Gold members enjoy benefits like larger instant deposits, professional research from Morningstar,³ and access to Robinhood’s cash sweep program — which allows eligible customers to earn interest on uninvested cash.

These added tools are designed to help investors make more informed decisions while keeping their investing experience simple and flexible.

Disclosures

^{All investments involve risk and loss of principal is possible.}

^{1. Commission-Free Trading Disclosure}

^{Options trading entails significant risk and is not appropriate for all investors. Customers must read and understand the Characteristics and Risks of Standardized Options before engaging in any options trading strategies. Customers should consider their investment objectives and risks carefully before investing in options.}

^{2. Fractional Shares Disclosure}

^{Fractional shares are illiquid outside of Robinhood and are not transferable. Not all securities available through Robinhood are eligible for fractional share orders. For a complete explanation of conditions, restrictions, and limitations associated with fractional shares, see the Fractional Shares section of the Robinhood Customer Agreement.}

^{The Brokerage Cash Sweep Program is an added feature to your Robinhood Financial LLC brokerage account. Interest is earned on uninvested cash swept from your brokerage account to program banks. Terms apply. Rates are subject to change. Robinhood is not a bank.}

^{Access to instant deposits is available only if your instant deposit status is in good standing and may be limited for transactions involving certain volatile assets and derivatives.}

^{3. Morningstar Disclosure}

^{Robinhood Financial LLC (member SIPC) is a registered broker-dealer. Robinhood Securities, LLC (member SIPC) is a registered broker-dealer and provides brokerage clearing services. Robinhood Gold is a subscription-based membership program of premium services offered through Robinhood Gold, LLC. All are subsidiaries of Robinhood Markets, Inc. (Robinhood).}