In February 2026, Bath & Body Works launched its first authorized storefront on Amazon’s U.S. marketplace, offering a curated range of signature body care and home fragrance products alongside a refreshed brand identity. This move both advances Bath & Body Works’ push into third-party channels and underscores Amazon’s role as a key discovery platform for established consumer brands. Next, we’ll examine how Amazon’s role in hosting Bath & Body Works’ official storefront influences its…