It’s the moment Prime members have been waiting for: Amazon officially announced that it’s hosting Prime Day 2025 this July. The exclusive sale is back for its eleventh year, and while we don’t know the exact dates yet, one thing is for sure: Prime Day will offer some of the best deals of the season on products across categories like tech, beauty, wellness, home and kitchen. You won’t want to miss this massive, multi-day sale, especially if tariffs impact your budget.

I’ve been covering Prime Day for NBC Select since 2020, so I’m well-versed in every aspect of the sale. I’ll continue updating you as I learn more about what to expect — below is all the information we have so far.

SKIP AHEAD When is Prime Day 2025? | Do you need to be a Prime member to shop? | Can you shop early Prime Day deals? | What are the best deals to shop? | What is Amazon Prime? | Is Prime Day twice a year? | What countries are participating in Prime Day? | Why trust NBC Select?

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When is Prime Day 2025?

Prime Day 2025 is happening this July. Amazon has not announced the exact dates yet. Typically, the sale is after the 4th of July and is multiple days long.

Do you need to be a Prime member to shop on Prime Day?

Yes, only Prime members get access to Prime Day deals. You can sign up for a Prime membership on Amazon’s website or app. New members get a 30-day free trial — Amazon automatically charges you for your Prime membership once the free trial period ends.

Can you shop early Prime Day deals?

Yes, Prime members can shop for early deals as the event approaches. The best way to stay updated about early Prime Day deals is to download the Amazon app, which can notify you about sales in real-time.

What are the best deals to shop on Prime Day?

Products across all shopping categories are on sale during Prime Day, but shoppers won’t know exactly what’s available until the event starts. The best deals tend to be on Amazon-owned technology like Echo, Fire, Blink and Ring devices, small home and kitchen appliances, beauty products, apparel and back-to-school supplies. You’ll also be able to shop Amazon’s Lightning Deals, flash sales that give shoppers a short window to purchase limited quantities of specific products.

Looking at Prime Day bestsellers from previous years can give you a sense of the traditionally discounted items. Here are a few items I recommend keeping a close eye on — they were all NBC Select readers’ favorite deals during Prime Day 2024.

What is Amazon Prime?

Amazon Prime is the retailer’s loyalty program. A standard membership costs $139 a year or $14.99 a month, and new members get a 30-day free trial. Amazon also offers two types of discounted accounts: Prime for Young Adults, which is $7.49 a month for those 18 to 24 years old, and Prime Access, which is $6.99 a month for those who qualify for certain government assistance programs.

Benefits of a Prime membership include access to shop Prime Day deals and free, fast shipping, like free two-day, one-day and same-day delivery. Prime members also get a handful of streaming and entertainment perks, plus they can order groceries online through Whole Foods or Amazon Fresh and sign up for a free Grubhub+ membership.

Is Prime Day twice a year?

Since 2022, Amazon has hosted two Prime Day-level events: Amazon Prime Day in July and Prime Big Deal Days in October. So far, the retailer has only confirmed this summer’s Prime Day. We likely won’t find out if it’s hosting Prime Big Deal Days until after July’s event.

What countries are participating in Prime Day?

Over 20 countries are participating in Prime Day 2025, including Ireland for the first time. Prime members in the following countries will be able to shop: Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Ireland, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the United States and the United Kingdom.

Why trust NBC Select?

I’m a reporter at NBC Select who has covered Amazon since 2020. In addition to numerous sales stories, I wrote NBC Select’s history of Amazon Prime Day and Prime membership guide. For this article, I researched Prime Day 2025 and reviewed information from Amazon press releases.

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