It’s Prime Day 2.0—Here’s What Vogue Editors Are Actually Shopping
October 7, 2025
All products featured on Vogue are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.
If there’s one thing we can rely on Amazon for, it’s a constant stream of sale events—the latest of which is officially underway. Prime Big Deal Days 2025, the fall successor to the massive summer event, is slated to run from October 7-8. We’re seeing markdowns across fashion, beauty, home, and electronics from all the best-selling brands—it’s a lot to sift through, so we polled the Vogue Shopping team for a curated list of Prime Day Amazon finds to help you pare down your own cart.
Vogue Editors’ Must-Have Prime Day Picks:
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From beauty essentials to wardrobe basics to affordable takes on the season’s top trends, the best Prime Day clothing deals can help you make a dent in your personal wish list (or, if you’re organized and planning ahead, your holiday gifting). Of course, those who’ve shopped the sale before know that many of the best Amazon Prime Day deals aren’t in the clothing department at all. Discounts on tech, home, and skin- and hair care are where it’s really it. Plus, an honorable mention goes to the best Prime Day beauty deals—as with the summer deals, we’re seeing plenty of buzzy K-beauty brands offering best-sellers on sale.
Ahead, a look at all the items Vogue editors are shopping for Prime Big Deal Days.
The Daily Essentials
“My Amazon cart is reserved for the most practical of purchases from brands I know and trust! What’s in my cart right now I’m dubbing the ‘great fall reset’—essential skincare from favorites like Avène, Korres, and L’Occitane, plus home refreshes from The Laundress and Brooklinen.” —Talia Abbas, associate director, shopping
The Travel VIPs
“I am not an impulse shopper, so every purchase I make—yes, even a Prime Day one—has me thinking, do I need this? My last vacation had me aggressively overweight on my baggage; this luggage scale omits any frantic re-packing at the airport, and it’s the best one out there (I’ve tested three now!). Next is a steamer replacement; I originally purchased this one last month and promptly left it behind in a hotel—I’ve missed it dearly. And frankly, you can never have enough white t-shirts!” —Libby Page, executive shopping director
electronic luggage scale
The Motherhood Mash-Up
“This shopping list might look a little all over the place, but the reality of mom life, it feels like you’ve got a dozen of tabs open at once. From restocking essentials like multivitamins and eye patches to grabbing some film to capture special moments, it’s a mix of practical and sentimental.” —Andrea Zendejas, commerce market editor
The Handy Restocks
“After my luggage recently took a spontaneous solo trip to Zurich courtesy of KLM, I am espousing the importance of AirTags to everyone I know—and definitely buying more during Prime Day. I also found a surprisingly large assortment of Levi’s on sale, including a classic pair of 501s that I’ll be re-buying for fall.” —Elly Leavitt, lifestyle commerce editor
The Maternity Musts
“I’m in full mama bear, soon-to-be mommy mode with my nesting at this point—final trimester, here we are! I’m focusing on what I will need for the baby, like the hands-free Momcozy pump, a Ring bell for added safety in our home, and giant T-shirts to wear while on Mat leave.” —Cortne Bonilla, senior commerce writer
The Weekend Wind Down Routine
“Nothing feels better than a Sunday evening spent at home–fresh from the shower, with a nourishing face mask and hair treatment on, wearing the softest socks, and lost in a great book or TV show (have you seen The Girlfriend?). Consider it the ultimate cozy fall ritual, made better with a lineup of must-have essentials that I’ll be re-stocking.” —Minty Mellon, commerce market editor
The Wedding Day Tech
“I’m looking for a vlogging camera to capture many of our wedding-related moments and events, from the bachelorette and bridal shower, to the honeymoon—not for social media purposes, but so that, years from now, we can look back on this special time. I’m eyeing this Sony ZV-1 II camera, along with this Joby GorillaPod tripod… Fingers crossed that they stay on sale!” —Alexandra Ditch, associate commerce editor
The Homebody Staples
“I yearn to be cozy—and as the weather gets increasingly cold, you won’t be seeing me out and about until spring has sprung. I’m using Prime Day to my advantage to make my tiny apartment a peaceful paradise. Mostly, I’m trying to nab homeware deals on products I’ve had my eye on, but have been patiently waiting for the right moment to purchase as a lady on a budget—from air purifiers and humidifiers, to automatic food choppers (new year’s goal unlocked: actually cooking for myself), and smart vacuums. I’m in the market for a plush robe, too, to lounge around in while indulging in blissful recluse behavior.” —Conçetta Ciarlo, beauty commerce writer
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