Shopping early Black Friday sales is no longer a suggestion — it’s a must. I’ve been talking to trend forecasters, supply chain managers, economists and consumer behavior specialists for weeks, and they have one main piece of advice for shoppers: hurry. Experts say items will likely go out of stock quickly this year due to limited inventory, and while prices may not drop as low as usual due to tariffs, there’s plenty of worthwhile discounts out there. The sooner you shop, the more options you’ll get to browse through, and the longer you’ll have to compare prices across retailers, weigh shipping options and hunt for coupons.

This is my sixth year covering Black Friday for NBC Select, so I know how to find deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best early Black Friday deals— each one I recommend below is highly rated and 20% off or more. When possible, I ran deals through price trackers to make sure they’re at their lowest price in at least three months or the lowest price ever. I’ll frequently update this list leading up to Black Friday.

Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter.

Best early Black Friday deals

4.4-star average rating from 12,568 reviews on Amazon

“I use this gel moisturizer on nights when my face is feeling particularly dry and I wake up the next day with soft, hydrated skin,” says NBC Select editorial projects manager Rebecca Rodriguez. “The thick jelly texture means a little goes a long way, so I spread a thin layer across my face and can still feel it in the morning.” The cream is made with collagen to firm and plumpen skin, as well as moisturizing ingredients like niacinamide, squalane and hyaluronic acid.

4.8-star average rating from 269 reviews on Amazon

The NBC Select staff agrees that Legos are one of the best gifts for all ages — it’s an engaging, screen-free activity, and once you’re done with a build, it becomes a piece of home (or desk) decor. This set comes with pieces to make three mini bonsai trees: a ginkgo, a black pine and a wisteria tree. Lego recommends it for those ages 18 and up, and one to three people can construct the trees together.

4.5-star average rating from 12,104 reviews on Amazon

NBC Select tech reporter Harry Rabinowitz says the Apple AirPods 4 are one of the best pairs of noise-cancelling earbuds you can buy if you own an iPhone. “They have a semi-open fit, meaning no rubber eartips, so you can hear the world around you (and your music, of course),” he says. “They’re also small, lightweight and sync easily across all your Apple devices.” You get up to 30 hours of battery life with the included charging case, and Siri virtual assistant is built in, so you can change the song, adjust volume, make calls and send texts completely hands-free. The AirPods are also sweat- and water-resistant, according to the brand.

4.2-star average rating from 4,200 reviews on Amazon

Upgrade your electric toothbrush with this rechargeable option from Philips, which has a built-in 2-minute timer and vibrates to scrub your teeth. It comes with a travel case and a charger.

4.9-star average rating from 13,274 reviews on Amazon

Rodriguez is a former preschool teacher, and she says Magna-Tiles were the number one toy her students fought over. I’ve played with them myself while babysitting and can attest that they’re always a crowd-pleaser. This set comes with 32 magnetic blocks in square and triangular shapes, in a rainbow of colors. Kids can use them to make 3D and 2D structures.

4.5-star average rating from 16,535 reviews on Amazon

The Birdie is one of our favorite personal safety keychains, which you can hook onto a bag with the included carabiner. When you pull the device’s top pin, it makes a loud siren sound and activates the built-in flashing strobe light, creating a diversion and alerting people around you. The Birdie comes with a replaceable battery that lasts for up to 40 minutes of use, according to the brand.

4.3-star average rating from 35,216 reviews on Amazon

Eureka’s bagless, cordless vacuum lets you choose between five brushroll heights, making it compatible with bare floors and carpets, and it has a detachable handle with a hose, letting you clean hard-to-reach areas like stairs, under furniture and above door frames. It also comes with attachments like a pet turbo brush, upholstery tool, crevice tool and dusting brush, which you store on the vacuum itself.

4.2-star average from 30,875 reviews on Amazon

This robot vacuum cleans your floors for you. It gets rid of dust, dirt and pet hair with its powerful suction and multi-surface brushes, and maps your home to avoid obstacles like furniture and stairs. The appliance connects to the Roomba Home app so you can schedule cleans, get progress updates and view maintenance alerts. It also responds to voice commands. The Roomba comes with a charging base, which it returns to when its battery runs low, then resumes cleaning.

4.3-star average rating from 8,535 reviews on Amazon

Samsonite makes some of the most durable luggage I’ve ever used — no matter how much I beat it up while traveling, it still works perfectly and looks pristine. This set comes with two of the brand’s suitcases: a 19-inch carry-on and a 28-inch checked bag. They both have a scratch-resistant hard outer shell, 360-degree spinner wheels and internal organization systems. The carry-on bag comes with a built-in charging system, while the checked bag has a built-in TSA lock.

4.8-star average rating from 21,427 reviews on Amazon

Yeti drinkware is a popular gift in my family, and I’ve personally received this tumbler because my loved ones know how often I take my iced coffee and smoothies on the go. The 42-ounce, dishwasher-safe cup is made from stainless steel and has double-wall vacuum insulation, which helps keep drinks hot or cold for hours, in my experience. The large handle makes the tumbler easy to hold, its base is cup holder-compatible and it comes with a straw lid that you can take apart for easy cleaning. I also appreciate that the exterior of the cup doesn’t produce condensation, so whatever surface I put it on stays dry.

4.2-star average rating from 6,470 reviews on Amazon

“I’ve had the Oura Ring for a little over a year and I use it every single day,” says NBC Select updates editor Mili Godio. “I’ve always wanted to keep track of my sleep and stress levels, and this ring is a fantastic tool for that. I’m also on my fitness journey, so I appreciate that I can collect data about my exercise and steps so easily through the app.” You get one free month of an Oura membership with your purchase, but you have to purchase a subscription afterward to continue using the device. It’s available in numerous finishes and sizes.

4.4-star average rating from 18,533 reviews at Brooklinen

We recommend Brooklinen’s Classic Percale sheets for hot sleepers because they have a cool, crisp feel, but almost everyone on our team likes using them. This set comes with a flat sheet, fitted sheet and pillowcases. You can buy it in twin to California king sizes.

4.2-star average rating from 119 reviews at Nordstrom

The Hoka Gaviota 5 is currently discounted across retailers in men’s and women’s sizes, and it’s one of our favorite walking shoes and running shoes with arch support. It has a built-in stabilizing system that’s especially beneficial for those with flat arches, a thick layer of plush cushioning that absorbs impact to protect your joints and a rocker-shaped outsole to encourage smooth heel-to-toe transitions. You can remove the sneakers’ insoles to add orthotics.

4.9-star average rating from 1,237 reviews at Calpak

“I bring almost my entire bathroom with me while traveling, and this cosmetic case is one of the only ones that can handle my excess of products,” says Rodriguez. “When I first used it, I was dumbfounded by how much of my makeup and skin care fit inside. It also feels luxe with its faux-leather exterior and gold zippers.” Since the cosmetics case is clear, you can always see what’s inside and easily wipe it down to clean as needed. It also comes in tiny, small and large sizes, all of which are on sale.

4.4-star average rating from 17 reviews at Hanna Andersson

I like to think of myself as somewhat of a pajama set connoisseur, and out of all the options I own, Hanna Andersson’s are my all-time favorite. I’ve bought them for adults and kids in my life, especially if I’m struggling with a gift idea, and there are lots of options if you’re looking for matching holiday pajamas the whole family can wear. This set is made from lightweight, buttery soft, moisture-wicking fabric and the top and bottoms both have a relaxed fit with piping detail. They fit true to size, in my experience.

Best early Black Friday sales

Here are the best early Black Friday sales to know about. Keep in mind, not every item from a brand is discounted as described below.

Best early Black Friday sales overall

1. Amazon: Up to 60% off select products during Amazon’s Black Friday Week now through Dec. 1
2. Walmart: Up to 50% off site- and store-wide, plus get 50% off a Walmart+ membership
3. Target: Up to 60% off sitewide through Dec. 24 with new deals dropping every Sunday. Target is offering a new Deal of the Day through Dec. 24
4. Best Buy: Up to 50% off online and in stores, with new limited-time deals constantly added
5. REI: Shop discounts site- and store-wide during the REI Holiday Sale through Nov. 24
6. Home Depot: Shop discounts site- and store-wide through Dec. 3
7. Lowe’s: Up to 50% off major appliances, plus an additional 25% off when you bundle major appliances
8. Nordstrom: Up to 60% off sitewide
9. Ulta: Up to 50% off sitewide with new deals dropping weekly
10. Sephora: Up to 50% off select beauty through Dec. 1
11. Macy’s: Up to 75% off sitewide with new deal drops every Friday
12. American Girl: Up to 30% off online and in-store through Nov. 30

Best early Black Friday tech sales

1. JBL: Up to 70% off Bluetooth speakers, headphones, earbuds, home audio and more devices
2. Tile by Life360: Up to 40% off Tile trackers
3. Aura: Up to $50 off select digital frames
4. Sony: Up to $1,500 off select TVs, cameras, headphones and more devices
5. Garmin: Up to 40% off select smartwatches, fitness gadgets, car accessories and more

Best early Black Friday home sales

1. Sleep Number: Up to 50% off smart beds, mattresses, bedding and more
2. Cozy Earth: Up to 25% off sitewide
3. Bearaby: Up to 30% off sitewide
4. Raymour & Flanigan: Up to 30% off furniture through Nov. 26
5. Boll & Branch: 25% off sitewide, and up to 50% off select styles on orders $299 or more, with code CYBER25
6. Brooklinen: 25% off sitewide
7. Tushy: 20% off electric and non-electric bidet seats

Best early Black Friday kitchen sales

1. KitchenAid: Up to 30% off countertop appliances through Nov. 30
2. Great Jones: Up to 50% off sitewide
3. Our Place: Up to 35% off sitewide
4. Caraway: 25% off sitewide
5. Made In: Up to 30% off cookware and kitchen tools sitewide
6. Larq: Up to 30% off sitewide

Best early Black Friday clothing, shoes and accessories sales

1. Pandora: Up to 40% off select pieces through Dec. 2
2. Junk Food Clothing: 40% off sitewide
3. Catbird: At least 20% off sitewide through Dec. 1
4. Gap: Up to 60% off limited-time deals
5. Bombas: 25% off sitewide
6. Hanna Andersson: 40% off sitewide
7. Land’s End: Up to 60% off sitewide

Best early Black Friday beauty and wellness sales

1. Tatcha: 25% off sitewide through Dec. 3
2. True Botanicals: Up to 50% off sitewide
3. Soko Glam: 25% off sitewide
4. Chirp: Up to $100 off products sitewide
5. T3: 30% off sitewide
6. Foreo: Up to 50% off sitewide with code BLACKFRIDAY
7. Peace Out Skincare: 30% off sitewide through Dec. 2
8. Billie: 20% off sitewide through Dec. 5

Best early Black Friday travel sales

1. Calpak: Up to 60% off select items and 20% off sitewide
2. Away: Up to 25% off sitewide, plus an extra 10% off if you spend $750 or more
3. Samsonite: Up to 40% off sitewide
4. Cadence: Up to 30% off sitewide
5. Bagsmart: Up to 70% off sitewide

How I found the best early Black Friday deals

All of my recommendations above are based on NBC Select’s previous coverage and reporting, including products the NBC Select staff tested firsthand. I vetted each deal to ensure it’s 20% off or more and highly rated, with an average rating of 4.0 or higher from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to prioritize highlighting products that are at their lowest price in at least three months or the lowest price ever.

I also wrote about every deal in this article and worked with NBC Select editors to finalize the live list, which I frequently update throughout Black Friday to reflect the latest prices. For more information on our editorial team and how we choose products, check out this page.

Why trust NBC Select?

I’m a reporter at NBC Select who has covered Black Friday and Cyber Monday since 2020. I wrote NBC Select’s histories of Black Friday and Cyber Monday, and put together our 2025 shopping guide about what to buy v.s. skip. I also cover the best deals during all major shopping holidays throughout the year. To write this article, I sorted through early Black Friday sales to find worthwhile discounts you should know about.

Catch up on NBC Select’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.