Jamie Lee Curtis has succeeded in having Meta remove an AI-generated ad featuring her likeness.

The Oscar winner took to Instagram on Monday to publicly “shame” Meta CEO Mark Zuckerberg into taking down a “totally AI fake commercial” on his social media platform.

“It’s come to this @zuck,” she started in the caption. “Hi. We have never met. My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally AI fake commercial for some bull— that I didn’t authorize, agree to or endorse. I tried to DM you and slide on in, but you don’t follow me so I’ve had to take to the public Instaverse to try to reach you.”

Curtis continued, “If I have a brand, besides being an actor and author and advocate, it is that I am known for telling the truth and saying it like it is and for having integrity and this (MIS)use of my images (taken from an interview I did with @stephruhle during the fires) with new, fake words put in my mouth, diminishes my opportunities to actually speak my truth. I’ve been told that if I ask you directly, maybe you will encourage your team to police it and remove it. I long ago deleted Twitter, so this is the only way I can think of reaching you. Thank you in advance, JLC”

A couple hours later, Curtis shared an update with her 6.1 million followers in the comments section. “IT WORKED! YAY INTERNET! SHAME HAS IT’S VALUE! THANKS ALL WHO CHIMED IN AND HELPED RECTIFY!” she wrote.

Other actors like Tom Hanks and Scarlett Johansson have also called out AI-generated ads featuring their likenesses.

Curtis previously expressed her wariness of AI as she showed her support for SAG-AFTRA during the Hollywood strikes in 2023.

“I don’t like the them vs. us. The fact that there’s a them and an us bothers me,” wrote Curtis at the time. “It’s one industry and I hope that all of the sides can recognize the oneness of our industry, and that we are interdependent, and that AI is not interdependent, that human beings are and at the end of the day our interdependency with each other will prevail.”