Japanese bitcoin investment company Metaplanet 3350 said on Friday it had named Eric F. Trump to a newly formed strategic board of advisors.

The board is comprised of members committed to furthering the bitcoin BTCUSD mission and advancing financial innovation, the company said in a release.

Trump, son of U.S. President Donald Trump, is a “leading voice and advocate of digital asset adoption worldwide,” it added.

Metaplanet, which trades on the Standard section of the Tokyo Stock Exchange, was previously known as Red Planet Japan and focused on regional hotel operation.

The company’s subsidiary Red Planet Hotels Japan filed for bankruptcy in May 2024.