Travis and Jason Kelce’s podcast, New Heights, is joining the programming lineup on Amazon Prime. 

Select episodes from the popular sports and culture podcast will be available to stream on Prime Video Wednesday in the U.S., including their recent interview with Taylor Swift, who announced her new album and revealed the cover art on their podcast. The episode saw 1.3 million concurrent viewers on YouTube, which is the most for a podcast on the platform. 

The move is another sign of the blurring lines between podcasts and television shows, as more podcasts produce video episodes, and as YouTube has become the dominant platform for consuming podcasts. 

The decision to bring New Heights to Amazon Prime also follows the Amazon’s breakup of podcasting studio Wondery, which has the distribution and ad sales rights to the podcast. As part of the reorganization, Wondery’s creator-led, video-focused podcast shows such as New Heights and Armchair Expert moved to Amazon’s Talent Services team, forming a new organization called Creator Services, where the goal is to “drive scaled listenership and unlock broader and long-lasting relationships across Amazon.”

Meanwhile, the studio’s narrative podcast division moved to Audible, also owned by Amazon, as Wondery also saw the layoff of 110 staffers and the departure of its CEO. 

New Heights joins other Wondery shows already on Amazon Prime, including Baby, this is Keke Palmer, as well as LeBron James’s podcast Mind the Game, which launched in April and immediately saw episodes distributed across  Prime Video, Amazon Music, Fire TV Channels, and Echo devices, with James also acting as a spokesperson for Prime Day.

All episodes of New Heights will continue to be available on YouTube, with the most recent episodes also available on Prime.