Jeff Bezos launches industrial AI startup Project Prometheus
November 17, 2025
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The mandate is narrower and more concrete than most headline AI ventures. Project Prometheus isn’t interested in chasing the now-crowded market for AI chatbots or building a fast-consumer app. Its target lies deeper, in applying AI to manufacturing, engineering, and hardware systems — from computers to cars to spacecraft. That mission puts the company directly in the slipstream of a broader industry shift, where the bottlenecks in AI are increasingly tied to real-world constraints — chips, manufacturing, energy, supply chains, etc. — rather than software alone.
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